Golden Gangshan Liquor Culture Tourism Area

Golden Gangshan Liquor Culture Tourism Area

The Golden Gangshan Liquor Culture Tourism Area is a national AA-level tourist attraction.

The Golden Gangshan Liquor Culture Tourism Area is situated within Shandong Golden Gangshan Liquor Co., Ltd., in the urban area of Zoucheng City, known as the "hometown of Confucius and Mencius and the birthplace of culture." To the south lies the "Wonder of Mount Tai’s South" — Mount Yi, and to the north are the Meng Family Mansion and Temple. It neighbors two large-scale state-owned energy enterprises, Yankuang Group and Zoucheng Power Plant. The Beijing-Shanghai High-Speed Railway, Beijing-Taiwan Expressway, Beijing-Shanghai Railway, and National Highway 104 all run through the city, offering a superior location, convenient transportation, abundant resources, and a pleasant environment.

The predecessor of Golden Gangshan Liquor Co., Ltd. was "Hengshenggong Tavern," established in the 13th year of the Guangxu reign during the Qing Dynasty (1887). Over the past century, through storms and changes, and several rises and falls, the people of Golden Gangshan have remained resilient and striving. Through the unremitting efforts of several generations, the company has developed into a key grain liquor producer in Shandong Province.

Guided by its core values of "benevolence, responsibility, sharing, and gratitude," Golden Gangshan Liquor Co., Ltd. has always adhered to the business principles of "quality first, customer supremacy, honesty and trustworthiness, and mutual benefit." The company seeks to build friendships, attract talent, and pursue common development. With the corporate spirit of "integrity and virtue, pragmatism and diligence, innovation and transcendence, and carrying on the past and opening the future," the company strives to build a large-scale liquor production enterprise that integrates traditional brewing techniques with modern management methods, promotes historical culture alongside tourism, and harmonizes natural ecology with a circular economy.

The Golden Gangshan Liquor Culture Tourism Area includes a liquor culture museum, an area for experiencing traditional processes and modern production, a celebrity seal engraving stone cluster area, ecological garden landscapes, a liquor ceremony hall, and a product exhibition area. Among these, the Living Spring Wine Storage Cave in the Golden Gangshan Liquor Culture Museum covers an area of 7,000 square meters and is divided into sections such as the corporate culture exhibition area, ancient brewing reproduction area, liquor knowledge popularization area, raw liquor process storage area, customized wine storage area, refined liquor secret storage area, and retro market scene area. The area for experiencing traditional processes and modern production includes traditional fermentation pits, raw liquor production lines, blending and storage centers, and finished product packaging centers.

The Golden Gangshan Liquor Culture Tourism Area has a public tourist information and complaint hotline, provides scientific knowledge and safety guidelines for visitors, and handles visitor complaints and suggestions. The company has established cooperative relationships with a number of travel agencies, professional associations, academic societies, and research institutes to attract tourists. With stable tourist sources, well-coordinated reception services, and an average stay of one day per visitor, the area ensures smooth operations.

Source: Shandong Provincial Tourism Development Commission