Longhui Wine Museum

Longhui Wine Museum

Longhui Wine Museum is a national AAA-level tourist attraction.

Beijing Longhui Wine Museum is the first wine museum in Beijing, located atop nearly a century-old underground cellar owned by Longhui. It is the only wine museum in the city that tells the hundred-year history and cultural development of Beijing's wine industry, and is one of Beijing’s industrial tourism demonstration sites.

The museum began trial operations on June 26, 2006, and officially opened to the public in June 2008 after renovation. Beijing Longhui Wine Museum is an elegant building designed in the classic Ming and Qing architectural style, consisting of four main parts: the above-ground exhibition halls, the underground cellar, a wine culture restaurant, and an international wine lounge.

The above-ground section mainly includes the Origin Hall, Traditional Wine-Making Exhibition Hall, Corporate Development Hall, Product Exhibition Hall, Film & Video Hall, Public Knowledge Hall, and Personalized Interactive Production Hall. Here, you can fully experience the culture of wine and personally appreciate its charm.

The underground section houses Longhui’s underground cellars, fermentation pools, and wine storage corridors. The VIP lounge in the underground cellar is a specially designed space by Longhui for members of the Longhui Wine Club and wine enthusiasts, offering personalized services. Across from the museum is a distinctive wine culture restaurant. After visiting the museum, you can taste premium Longhui wines and enjoy Western cuisine while immersing yourself in wine culture.

Longhui Wine Museum records the hundred-year development history of Beijing’s wine industry and stands as a testament to the spirit of innovation within China’s wine sector. It serves not only as a venue for corporate promotion of wine culture and dissemination of wine knowledge but also provides Beijing residents with a new cultural leisure and tourism destination.