China Airlines flight attendants release fresh and vibrant calendar; 6,000 copies given away, not sold

▲ A page from the TransAsia Airways calendar. (Photo / Provided by TransAsia Airways, the same below)

Reported by Chen Ruizhong / Comprehensive report

TransAsia Airways officially published its latest 2016 desktop calendar in December, titled "2016 TransAsia NEW LOOK." This year’s edition not only showcases the newly introduced Boeing 737-800 aircraft and the “Flight Attendant Star of the Month,” but also includes staff from ground services, maintenance, and other departments. TransAsia stated that it aims to present the new look after a successful restructuring.

▲ This year, in addition to flight attendants, staff from maintenance and ground services also appear in the calendar.

TransAsia Airways said that this desktop calendar underwent a six-month planning process, covering casting, location scouting, and photography. All featured individuals are employees of the airline. This year’s calendar also moves away from heavily post-produced images, adopting themed situational photos for a more natural and approachable feel. In addition to the monthly featured flight attendants, staff from the marketing and customer service departments, as well as pilots and maintenance crew, have become the stars of the calendar, showcasing their professionalism.

▲ All models in this calendar are TransAsia Airways employees who participated in the photo shoot themselves.

The 2016 TransAsia calendar was printed in 6,000 copies, available only as gifts, not for sale. Aside from being given to business partners, the calendars will also be distributed to travelers during various marketing events. TransAsia stated that this year, the airline will continue to support Christmas charity activities, joining the shoebox gift collection campaign to bring warmth to children.