Sweet Li Peiyu → Elegant Chen Yuxin? EVA Air swaps flight attendant billboards; timing sparks discussion

▲ Chen Yuxin, who exudes an elegant charm. (Photo / File, same below)

By Chen Rui-zhong, Taipei

Airlines often use flight attendants as their image ambassadors and the stars of their human billboards. Recently, some sharp-eyed passengers have noticed that EVA Air has replaced the faces on many of its flight attendant billboards with new ones. Aside from the differing personal styles of the two main figures, there’s even talk that it’s “to align with the new management team — out with the old, in with the new.”

In the past, the flight attendant billboard used by EVA Air featured Li Peiyu, who stands 175 cm tall and is known for her lively eyes and friendly smile. The new billboard model is Chen Yuxin, who has an elegant and classic beauty. Although both are models from Eelin Model Management, the timing of the swap coincides with leadership changes at EVA Air, which has stirred public discussion.

▲ Li Peiyu, with her warm smile, played the role of purser in the ad.

In response to the widespread discussion, EVA Air stated:As early as November 2015, several Eelin models were photographed for promotional advertisements for use in marketing. In the ads, Li Peiyu played the purser, while Chen Yuxin played the flight attendant, and the photos were rotated based on different needs..

EVA Air also pointed out that the billboard advertisement at the Taoyuan Airport access road had already selected and designed a photo taken by Chen Yuxin last year, and it was put up on January 1 this year. The flight attendant image standee photographed by Li Peiyu is still in use and can be seen at various airports and ticketing counters.It is not a case of “quietly swapping people in” or “the new team wanting a fresh look after taking over.”.

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