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Exotic by day, lantern-lit by night — the unique "hybrid" culture of Hoi An Ancient Town in Vietnam

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — Many people choose to visit nearby Southeast Asian countries for a taste of foreign charm when traveling abroad. With the increasing number of direct flights from Taiwan to Vietnam, the Vietnamese tourism market has been growing rapidly. The cityscapes of Vietnam are quite captivating, and if you want to experience a special blend of Eastern and Western atmospheres, Hoi An Ancient Town in central Vietnam is definitely the top travel destination.

▲ Hoi An Ancient Town boasts a strong exotic vibe, perfect for a leisurely stroll and appreciation.

Reported and photographed by reporter Lai Wenxuan / Vietnam

Many people choose to visit nearby Southeast Asian countries for a taste of foreign charm when traveling abroad. With the increasing number of direct flights from Taiwan to Vietnam, the Vietnamese tourism market has been growing rapidly. The cityscapes of Vietnam are quite captivating, and if you want to experience a special blend of Eastern and Western atmospheres, Hoi An Ancient Town in central Vietnam is definitely the top travel destination.

▲ Take a relaxing afternoon stroll through Hoi An Ancient Town. (Video by reporter Lai Wenxuan)

Hoi An Ancient Town is located in Da Nang, a central city in Vietnam. Direct domestic flights are available from Hanoi and Ho Chi Minh City in Vietnam, and it takes just over 30 minutes by bus or taxi to conveniently reach Hoi An Ancient Town.

▲ Hoi An Ancient Town is a UNESCO World Heritage Site and has become one of Vietnam's most popular attractions in recent years.

Hoi An Ancient Town was designated as a UNESCO World Heritage Site in 1999. Looking back at its history, during the 15th and 16th centuries, it was an important hub along the maritime Silk Road. As a result, cultures from China, Japan, Southeast Asia, and the West converged here, and the moment you step into Hoi An Ancient Town, you can feel its strong exotic atmosphere.

If you want to visit the buildings inside the ancient town before entering, you’ll need to purchase a ticket. One ticket costs 120,000 Vietnamese dong (approximately 170 TWD), which allows you to freely choose five guildhalls or buildings to explore. If you just want to stroll around the streets of the ancient town, you don’t need to buy a ticket.

▲ The yellowish buildings have a distinct exotic charm, and Westerners love cycling tours here.

Walking through Hoi An Ancient Town under the scorching heat of around 40 degrees Celsius, the yellowish buildings appear particularly romantic. Along the way, you can see tourists from all over the world. Local guides say that the ancient town preserves many Minnan-style Chinese buildings and even has a Chinatown, which attracts many Western travelers. Unlike Asian visitors who prefer leisurely strolls or riding tricycles, Western travelers enjoy renting bicycles to explore the ancient town, riding with the wind and immersing themselves in the local culture.

▲ %The Japanese Covered Bridge is a must-visit spot for Japanese tourists. (Strong recommendation)%

The ancient town preserves many old buildings and Minnan guildhalls, among which the Japanese Covered Bridge is one of the most famous landmarks. Also known as the Lai Vien Kieu, the bridge was built in the 17th century with funding from both Japanese and Chinese communities. At each end of the bridge stands a statue of a monkey and a dog, believed to be auspicious symbols revered in ancient Japan. Another theory suggests the bridge was built in the Year of the Monkey and completed in the Year of the Dog. The building featured on Vietnam’s 20,000 dong banknote is this very bridge, so be sure to compare it with your banknote and take a commemorative photo.

▲ %There are many specialty cafes in the ancient town where you can take a break and enjoy the atmosphere. (Strong recommendation)%

The ancient town exudes a relaxed, slow-paced atmosphere. Its ancient and tranquil streets are car- and motorcycle-free during certain hours. Along the way, there are many shops selling Vietnamese souvenirs and artworks, as well as uniquely charming cafés. When you’re tired from walking or feeling the heat, you can step into a café right away to savor the wonderful taste of Vietnamese coffee.

▲ %As night falls, the ancient town glows with soft lighting, creating a dreamy ambiance. (Photo provided by reporter)%

The ancient town by day is a tapestry of unique cultural elements from around the world, while by night, the lanterns lining the streets create a magical and enchanting atmosphere. If you prefer not to explore the ancient town under the scorching daytime sun, consider visiting during the relatively cooler evening to experience another side of its beauty.

Hoi An Ancient Town
Transportation: Take a domestic flight from Hanoi or Ho Chi Minh City to Da Nang, Vietnam, then rent a vehicle or take a taxi to reach Hoi An Ancient Town
Ticket: 120,000 Vietnamese dong (approximately 170 TWD)

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