By MOOK Scenic Spots Home, compiled and reported
7-ELEVEN unveils yet another innovative store concept this time around. The all-powerful Little Seven teams up with global brands—Coca-Cola, Heineken, and Maserati — in a cross-industry collaboration to create the world’s only “branded co-store.”
This time, 7-ELEVEN collaborates with the renowned sports car brand Maserati to build an ultra-premium branded co-store. (Photo / 7-ELEVEN, the same below)
The branded co-store created by 7-ELEVEN this time shatters conventional perceptions of convenience stores by integrating the brand concepts of “Coca-Cola,” “Heineken,” and “Maserati” into the convenience store format. This transforms the store into a casual American diner, a stylish wine bar, and even a rare showroom for supercars.
A branded co-store that breaks away from the typical image of convenience stores.
In response to changing consumer trends, Little Seven has begun developing large-format stores, themed outlets, and in-store shops. Last year, it continued to launch future-concept stores, tech-themed stores, and multi-format brand collaboration outlets. There are now 21 hybrid formats that not only fulfill daily convenience needs but also turn corner stores into experiential relaxation spaces for consumers.
The interior of the Little Seven and Coca-Cola branded co-store is highly eye-catching.
From outside to inside the store, different brand spirits and atmospheres can be felt, with exclusive limited-edition merchandise available, creating a brand-new type of retail space that offers consumers an experience full of enjoyment, entertainment, and education.
The branded co-store is not only great to explore but also super photogenic.
The “Coca-Cola” store features an exterior wall and staircase designed in the shape of the iconic curved bottle, while the seating area boasts a full wall display in the same bottle shape, making you feel as if you’ve entered a Coca-Cola museum. “Heineken” has installed a fresh-sealed draft beer space machine, an indoor bar area, and an outdoor lounge sofa area in the store, crafting a lightly luxurious beer experience space. “Maserati” uses blue and white — its brand colors — as the main palette, while the floor is designed with a racing grid pattern to symbolize its glorious racing heritage, creating the atmosphere of a European luxury car brand with a century-long history.
The lounge sofa area outside the Heineken branded co-store.
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