Setting trends in over 150 countries worldwide, ABSOLUT VODKA has long invited artists and cultural figures to unleash their creativity on the classic ABSOLUT bottle, creating a new form of fashion-forward art. This year, ABSOLUT launches a brand-new creative campaign titled “ABSOLUT BLANK,” boldly transforming its iconic bottle into a blank canvas. The campaign invites globally renowned artists to co-create, while also hosting a campus art competition that allows emerging creative talents in Taiwan to showcase their skills and pave the way for avant-garde art in the country.
The ABSOLUT BLANK Campus Art Competition kicks off, with artists Yao Jui-Chung and Nieh Yung-Chen joining in. (Photo provided by ABSOLUT VODKA)
“Let’s start with ABSOLUT BLANK!” The 2012 “ABSOLUT BLANK Campus Art Competition” offers a completely blank, unrestricted creative stage for young designers. Through a three-stage selection process, including a live on-site graphic creation contest at the Cultural and Creative Avenue in Songshan Cultural and Creative Park during the preliminary round; a semi-final round combining with Kenting’s annual “Spring Scream Music Festival,” featuring live on-site creation on a giant three-dimensional ABSOLUT bottle; and a final round at Ximending Red House, where top campus design talents with strong creative potential build innovative spatial designs over the course of a full day.
Renowned artist Yao Jui-Chung brings his unique perspective to the creation, aiming to convey that savoring a drink can also be a deeply artistic act. (Photo provided by ABSOLUT VODKA)
The design of the ABSOLUT bottle embodies a simple yet memorable concept, with its clean lines inspired by the medicine bottles commonly found in 16th-century Sweden. In 2012, driven by a passion for creativity and amplified by the artistic enthusiasm of participating artists, ABSOLUT makes every idea possible within its world, continuously inspiring people to create their own platforms for self-expression and to freely unleash their individuality.
ABSOLUT VODKA
Website: www.absolut.com/tw
[Underage drinking is prohibited]