EVA Air launched the “Hello Kitty Jet – Golden Collection” boarding pass collection and redemption campaign on February 1 this year, and in just 88 days, the first recipient of a Hello Kitty gold foil boarding pass was a loyal traveler based in the United States. EVA Air stated that flying all seven Hello Kitty jet routes is no easy feat, especially since one of the seven must be a “surprise destination,” which refers to a non-fixed route and is by chance. It was originally estimated that the first gold foil boarding pass would be claimed in the second half of the year, but to everyone’s surprise, Mr. Wei achieved it in just 88 days. The airline believes that in the coming months, more passengers will surely be able to earn their gold foil boarding passes.
Collecting six different painted aircraft flight destinations plus one surprise destination qualifies you for a Hello Kitty gold foil boarding pass. (Photo provided by EVA Air)
The campaign will run until January 31, 2013. Both individual and group tickets for EVA Air flights departing from Taiwan, as well as EVA Holidays packages, are eligible. As long as you present the original boarding pass for a Hello Kitty jet flight taken before January 31, 2013, during the campaign period, you can redeem dream-limited gifts according to the flight destination boarding pass, including “Hello Kitty Passport Holder,” “Hello Kitty Bookmarks 5-Piece Set + Memo Pad,” “Hello Kitty Leather Luggage Tag Pair,” “Hello Kitty Premium Document Holder,” and “Hello Kitty Sleep Trio Set.”
EVA Air’s General Manager, Chang Kuo-wei, personally presented the world’s first Hello Kitty gold foil boarding pass to the winner. (Photo provided by EVA Air)
EVA Air Hello Kitty Jet Golden Collection Campaign Website:
http://evakitty.evaair.com/event/passport/