By MOOK Travel Life Network / Chen Guanxin, compiled and reported
The 2013 Taipei Shopping Festival will run from August 1 to September 15. Over the course of this one-and-a-half-month event, three major themes — "Classic Fashion," "Digital Technology," and "Specialty Brands" — will connect over 15 commercial districts in Taipei City, 3,000 stores, 9 department stores, and 3 hypermarkets to launch a variety of exciting activities, along with multiple shopping discount schemes. Not only will 200 specialty stores offer unbeatable discounts of up to 30% off, but during the event period, anyone who spends NT$500 or more in Taipei City and keeps their receipt may have the chance to drive home a stylish SUV.
This year’s Taipei Shopping Festival will kick off on August 1, with over 15 commercial districts in Taipei City, 9 department stores, and 3 hypermarkets offering numerous discounts. (Image provided by Moleskine Editorial Department)
This year’s event features 3,000 stores collectively offering discount promotions, with 200 stores slashing prices by up to 30%. Consumers can enjoy discounts by presenting the “Taipei Shopping Card” at participating stores. It is estimated that 20,000 Taipei Shopping Cards and 30,000 card stickers will be issued, which can also be conveniently downloaded via the event’s official website or by scanning the QR code. The “VIP Coupon,” issued for the first time this year, includes discounts from 200 stores offering deals of 30% off or more. By presenting both the shopping card and the VIP coupon, shoppers can enjoy VIP-level discount services. Additionally, this year’s Taipei Shopping Festival has united 9 department store operators, including Takashimaya Department Store, Pacific SOGO Department Store, Taipei 101 Mall, ATT 4 FUN, Taipei Station Fashion Mall, Miramar Entertainment Park, Uni-President Hankyu Department Store, Shin Kong Mitsukoshi, and Far Eastern Department Store. They will launch themed consumer discounts, prize draws for reaching spending thresholds, and exquisite welcome gifts during the event period.
During the event period, anyone who spends NT$500 or more at a Taipei City store and logs their receipt on the official Taipei Shopping Festival website will have the chance to win a variety of great prizes. The grand prize is a top-of-the-line stylish SUV. In addition to logging receipts via the official website, the event has also partnered with e-receipt software providers to develop a Shopping Festival app. Simply scan your e-receipt with your mobile phone or log your paper receipt, and you can immediately join the “Spend NT$500, Million-Dollar Lucky Draw” promotion.
This year, the girl group “Dream Girls” has been invited to serve as the image ambassadors for the event. Guo Xuefu represents the classic fashion lifestyle of Taipei, Li Yufen embodies the best of Taipei’s digital technology, and Song Miqin recommends Taipei’s specialty gifts and souvenirs from the perspective of an international tourist. (Image provided by Moleskine Editorial Department)
Additionally, the 2013 Taipei Shopping Festival will also host a “Online Joint Anniversary Sale,” where ten online merchants — including PayEasy, 17Life, Pizza Hut, and L'Occitane — will provide consumers with thousands of dollars’ worth of discount vouchers for free, along with fantastic in-store product offers available for immediate use. Among them, 17Life is collaborating with the Taipei Shopping Festival for the first time to host the “17 Shop! Taipei is Awesome!” campaign, offering super discounts from now until August 14. Well-known brands such as the self-service buffet “Dining Paradise,” the premium ice cream “Häagen-Dazs,” and the popular Japanese ramen chain “Makoto Ramen” will all feature limited-time, limited-quantity discounts of 50% off or more.
For those who love reading, the 2013 Taipei Shopping Festival has also teamed up with Times Publishing to launch the “Summer Feast: My Reading Time” discounted online book fair. Not only can you find bestsellers at discounts of 34% off or more, but you can also select any 3 books from Times Publishing’s great titles for just NT$599. Orders will also come with a complimentary, elegant “Dan Brown Series Bookmark Set.” Event website: www.shoppingintaipei.com.
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