Text by MOOK Scenic Spots Family Travel Life Network, reported by Zhang Yingying
The well-known, established French patisserie Ladurée will open at Breeze Center on September 12th!Many dessert enthusiasts visiting France or Japan always make a stop at Ladurée. Following its opening at Harbour City in Tsim Sha Tsui, Hong Kong, at the end of last year, the brand is now expanding its footprint in Asia by landing at Taipei’s Breeze Center this year!This is wonderful news for those who love sweets, macarons, and the allure of the Ladurée brand.
Ladurée’s most famous macarons, paired with the brand’s exclusive gift boxes, exude a French romantic style that is much loved!(Image source／Ladurée )
Founded in 1862, Ladurée is a renowned French institution. Some say “you haven’t truly been to Paris if you haven’t tried Ladurée,” which shows just how beloved its desserts are and how closely they resonate with the romantic ambiance of Paris. In 2008, LADURÉE opened its first Asian store at Mitsukoshi in Ginza and continued to create a Ladurée craze in Japan. The brand has also launched makeup, skincare, stationery, and sundries that have become equally trendy!
Caption: Ladurée keychain. (Image source／Ladurée )
This time, Ladurée’s presence at Breeze Center will feature a range of products including macarons, chocolates, jams, and teas. Among them, the Les Marquis de Ladurée chocolates are the brand’s newest offering. There will also be lifestyle goods such as keychains, fragrances, and candles. Although not all products have been introduced yet, the announcement has already sparked lively discussions among netizens and dessert enthusiasts. On the side of Breeze Center facing Fuxing South Road, near the main entrance, you can see the brand partition panels being prepared before the opening—behind them is the soon-to-debut Ladurée counter. The neoclassical style makes you feel as though you’ve stepped into the elegant and dreamy world of Versailles. The counter is entirely crafted from white marble, promising a luxurious and grand aesthetic.
The Ladurée Taipei Breeze Center counter is still under preparation. (Photography／Zhang Yingying)
Ladurée Violet Room Fragrance. (Image source／Ladurée )
In Japan, Ladurée has also collaborated on product lines with brands such as Albion, MARK`S, Hello Kitty, and Uniqlo, continuously generating buzz and satisfying the tastes of fans who love the Ladurée style. This has also sparked a collecting trend among travelers visiting Japan. For those traveling in Europe, especially Paris, bringing back a box of Ladurée macarons as a souvenir is almost a must. Now that Ladurée has arrived in Taipei, it’s undoubtedly the best news this autumn for fans of the brand and those who want to buy its treats close to home!
Ladurée Mini Candle 'Violet & Caramel'. (Image source／Ladurée )
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