By MOOK Scenic Spots Family Travel Life Network, Reported by Zhang Yingying
Taiwanese eating habits are gradually becoming more Japanized and Westernized. In addition to being influenced by Japanese styles, restaurants, cafés, and home furnishings have also seen a growing demand among Taiwanese consumers for décor and home accessories, thanks to the rising popularity of Scandinavian minimalism; and the composite dining concepts launched by brands are not only a current trend, but their interior styles also incorporate simple and warm elements. Diners can enjoy delicious food in a cozy yet adult-oriented design, which enhances both sensory and taste satisfaction.
The new-generation Afternoon Tea store, themed around "home," features extensive use of wooden furniture combined with unconventional materials in new creative designs. (Image provided by Uni-President Afternoon Tea Scenery)
Under the distribution of Uni-President Afternoon Tea Scenery, Afternoon Tea celebrates its fifth anniversary. For its reopening, it adopts a South of France theme to create a new-generation store. Within nearly 100 ping of space, creative combinations of unconventional materials can be found everywhere, crafted from raw wood, iron, leather, mosaic, and other mixed materials. In addition to using gilding techniques to combine raw wood and iron, lighting elements are cleverly utilized. From the mode of illumination, color temperature, to the coordination with furniture such as sofas, dining tables, and wooden chairs, European style is infused into a balanced design of modernity and contemporary flair. The aisle pathways have also been widened, and display shelf heights lowered, offering a broader and more comfortable feel compared to previous layouts.
A large communal table creates a space reminiscent of daily life in Europe. (Image provided by Uni-President Afternoon Tea Scenery)
In recent years, Japan’s economic recovery has led to an increase in various types of brand complex stores, and the market has faced a reshuffle. Seizing this opportunity, Afternoon Tea Japan has reconsidered the brand’s next steps. Over the past two years, it has gradually increased the proportion of European-style designed goods, adjusted store styles... and so on, while also returning to the style of its original founding store in Japan. By using retro European-style items, it recreates a more European interior style. At the same time, it hopes to use the concept of the "home" theme to build a new-generation store, reawakening the original idea of introducing European-style miscellaneous goods, and once again injecting new lifestyle concepts for Afternoon Tea fans in Japan and Taiwan.
Tables and chairs make extensive use of mixed unconventional materials, perfectly pairing raw wood with iron. (Image provided by Uni-President Afternoon Tea Scenery)
According to statistics from Afternoon Tea, Taiwanese consumers’ purchasing habits have shown a continuous increase in demand for home furnishings in recent years. There is a growing number of consumers who focus on high-quality tableware and home décor items. Therefore, Afternoon Tea has introduced more collaborations and products with premium brands, bringing them to Taiwan to meet consumers. The entire second-generation store also clearly conveys a "homey" atmosphere.
The British print series, made by the century-old British ceramic brand Burleigh, features original British style created through copperplate hand-printing techniques. (Image provided by Uni-President Afternoon Tea Scenery)
Clothing products make their first debut in Taiwan. Especially recommended is the expanded use of Liberty’s famous traditional patterns, designing an outerwear series including dresses, vests, and coats. At the same time, tailored to the characteristics of the Eastern District shopping area, a premium essence series made from natural herbs grown in southern France is also launched, including body lotion, hand wash, moisturizing spray... and more. The TEAROOM, with the concept of recreating classics, will successively launch four autumn-themed new items starting today: Apricot Mushroom Pork Black Sesame Spaghetti, Autumn Chestnut Mushroom Almond Butter Pappardelle, Chocolate Lemon Tart, Pumpkin Chestnut Cream Cake, and Pear Darjeeling. These dishes make ample use of autumn ingredients and healthy cooking methods, delivering the full flavor of autumn harvests.
Afternoon Tea collaborates with the renowned British brand Liberty to launch its first clothing series. (Image provided by Uni-President Afternoon Tea Scenery)
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