Text / MOOK Scenic Spots Family Travel Life Network, reported and compiled by Zhang Yingying
EVA Air officially joined the Star Alliance this year, connecting with international airlines worldwide. To showcase its global vision, the airline specially invited Takeshi Kaneshiro—playing the role of an "international traveler"—to reinterpret the meaning of travel. The advertisement sparked discussions after its June release, and its popularity carried over to the EVA Air booth at the Taipei International Travel Fair, drawing the attention, photos, and selfies of many visitors.
EVA Air’s booth successfully captured attention with a large screen playing the advertisement featuring Takeshi Kaneshiro. (Photo / Zhang Yingying)
The large-screen area continuously played the I SEE YOU series ads, along with behind-the-scenes footage from the ad shoot.
The popular tree-shaded tea-sharing scene from the ad allowed visitors to take photos with the on-screen Takeshi Kaneshiro. (Photo / Zhang Yingying)
The scenes shot in Taitung in the ad caused Wan’an’s Brown Highway in Taitung to suddenly become a hot spot, turning into the most talked-about attraction of the year. EVA Air cleverly arranged for visitors to appear in the same frame as Takeshi Kaneshiro, creating the illusion of enjoying tea together under the tree, prompting many fairgoers to take photos with the ad's Takeshi Kaneshiro as well.
The figure of Takeshi Kaneshiro from the ad once again became a focal point at the exhibition. (Photo / Zhang Yingying)
The collaboration between EVA Air and Sanrio’s Hello Kitty was also one of the highlights of the booth, featuring pastel-colored Sanrio cartoon character decorations. In addition, EVA Air’s co-branded merchandise with Hello Kitty was also on display.
EVA Air’s Hello Kitty livery aircraft and Hello Kitty-themed displays at the booth. (Photo / Zhang Yingying)
EVA Air is currently running the “All Aboard the Cheers!” campaign where everyone can win plane tickets. The Hello Kitty livery aircraft “Golden Collection II” online event offers chances to win plane tickets and Hello Kitty merchandise. Details can be found at the travel fair or on EVA Air’s official website. The Taipei International Travel Fair runs until October 21.
◎ Extended reading: Taipei International Travel Fair kicks off today—short-haul routes under NT$10,000, long-haul routes save thousands
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EVA Air and Hello Kitty co-branded merchandise, with Hello Kitty and Dear Daniel dressed in flight attendant and pilot uniforms. (Photo / Zhang Yingying)