Text by the MOOK Scenic Spots Family Travel Network Editorial Team
In recent years, renowned international dessert brands have entered the Taiwanese market, offering consumers even more diverse gift options this Mid-Autumn Festival.During the Mid-Autumn Festival limited period from August 21 to September 8, Krispy Kreme will unveil a special line of caramel donuts as festive gifts. In response to Taiwan’s traditional mooncake festival barbecue culture, the brand has also introduced limited-edition picnic mats, allowing fans to enjoy a stylish and eco-friendly gathering with family and friends.
Krispy Kreme’s limited-edition picnic mats are available either as an add-on purchase or as a free gift when buying three boxes. (Photo courtesy of Krispy Kreme)
Mid-Autumn Festival is a key occasion for gift-giving and reunions in Taiwan. Krispy Kreme notes that during gifting seasons, the American-style “Caramel Cookie Donut” and “Caramel Latte Cream Puff” are often selected by customers.
The Sea Salt Caramel Donut and Caramel Custard Cream Puff are Mid-Autumn Festival exclusives available from August 21 to September 8. (Photo courtesy of Krispy Kreme)
With the change of seasons and the approach of Mid-Autumn Festival, Krispy Kreme has tailored its offerings to align with autumn vibes and consumer gifting needs—emphasizing richer flavors and textures. During this period, the brand has specially packaged its caramel series donuts. In addition to the original “Caramel Cookie Donut” and “Caramel Latte Cream Puff,”two new limited-edition items will be launched exclusively for the Mid-Autumn Festival: the “Sea Salt Caramel Donut” and “Caramel Custard Cream Puff.”Krispy Kreme positions these limited-time products as both gifts and snacks. Younger consumers can choose them as ready-to-enjoy gifts for friends and colleagues, or enjoy the donuts as post-party desserts to refresh their palates.
Krispy Kreme unveils its Mid-Autumn limited edition items along with a picnic mat promotion. (Photo courtesy of Krispy Kreme)
At the same time, responding to evolving Mid-Autumn traditions, outdoor barbecues with family and friends have become the highlight of the holiday. Observing the demand for outdoor gatherings, Krispy Kreme—known for its shareable treats—has introduced limited-edition picnic mats. Originally priced at NT$200, they are available for an additional NT$100 with the purchase of one box of donuts, or given free with the purchase of three boxes. Quantities are limited, and the offer runs from August 21 to September 8, or until supplies last.
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