Mister Donut’s exciting new collaboration brings fresh flavors: Hello Kitty doughnuts and Sichuan braised noodles

By MOOK Scenic Spots Family Travel Life Network Editorial Team

To celebrate the arrival of 2015, Mister Donut has once again teamed up with the Sanrio family to launch a limited-time “Hello Kitty Doughnuts” series, featuring four flavors: Apple Brioche, Apple Franche, Banana Opera, and Banana Chocolate Donut. Priced between NT$40 and NT$42, this exclusive Taiwan-only collection is a result of the collaboration between Taiwan’s Mister Donut and Sanrio. The doughnuts are adorned with Hello Kitty’s iconic bow, decorated in sweet macaron-inspired shades of strawberry and banana chocolate sauces, and centered around Hello Kitty’s favorite fruit—apples. For the first time, an apple-flavored filling with actual apple pieces has been developed, nestled inside brioche and franche doughs to offer a delightful mix of sweet and tangy flavors. With their adorable designs and delicious taste, these treats provide both visual and gastronomic enjoyment.

This collaboration has also led to the creation of exclusive visuals, featuring Mister Donut’s mascot, Bouti the Lion, joining the Sanrio family of stars for the first time. This not only marks a first for Sanrio in cross-industry partnerships but also generates fresh buzz for both brands.

Beyond the adorable Hello Kitty-themed doughnuts, to satisfy the collection desires of Kitty fans, Mister Donut has also launched exclusive Hello Kitty plush toys and keychains for the first time. The cute and eye-catching Hello Kitty is dressed in the uniform of Mister Donut’s second-generation stores. Customers can purchase a Hello Kitty plush keychain for just NT$69 with no minimum spend.Starting January 15, customers can also exchange NT$488 to get a large Hello Kitty plush toy, while stocks last.

Additionally, seeing the Taiwanese fondness for Sichuan cuisine, Mister Donut has ventured into Chinese food by collaborating with renowned Chinese chef Chen Jianyi to launch the “Sichuan Braised Noodles Series.” Uniquely combining braised noodles with iconic Sichuan dishes, this series presents Sichuan cuisine in a whole new light. It includes two flavors: Sichuan Mapo Tofu Braised Noodles and Sichuan Spicy & Sour Braised Noodles (priced at NT$150), now available at 11 designated stores across Taiwan. The Sichuan Braised Noodles Series is the result of a 10-month collaboration between Japan’s Mister Donut and Chinese culinary master Chen Jianyi, creating exclusive flavors for Mister Donut. Prepared using the traditional Chinese cooking method of “braising,” the noodles are infused in a rich, thick sauce along with various ingredients. For the essential spicy element of Sichuan cuisine, special proprietary chili oils have been crafted for each of the two noodle varieties, resulting in unique and authentic Sichuan braised noodle flavors. The series is expected to spark a Sichuan cuisine craze this winter.

Since last year, Mister Donut has continuously broken free from its image as just a doughnut shop by introducing various innovative business formats. For example, the all-new second-generation stores bring an urban café vibe, and through hardware and software upgrades, the stores have introduced more new products. Adapting to different seasons and tastes in sync with Japan, Mister Donut has attracted more male customers, office workers, and families. Monthly sales of its Japanese-style ramen series reach nearly a thousand bowls, driving overall store performance up by 30%. As a result, the brand hopes to spark another sales boom this winter with the “Sichuan Braised Noodles” and “Hello Kitty Doughnuts” series.