By / MOOK Scenic Spots Family Travel Life Network Editorial Department
VIRTUAL GIVING TRIP (虚拟捐赠旅程) is an experiential service launched by TOMS in 2015 that integrates cutting-edge technology products. It primarily utilizes the virtual reality headset Gear VR Innovator Edition released this year by Samsung in combination with TOMS’ self-developed app experience program, using recorded video footage to guide consumers through the shoe donation process of “ONE FOR ONE” in Peru. This service will also be available for free to consumers at all TOMS retail counters nationwide starting mid-August.
Experience the local customs and scenery of a foreign land through a virtual reality headset. (Image provided by TOMS)
The TOMS team on a shoe donation mission, warmly welcomed by Peruvian children. (Image provided by TOMS)
This virtual journey experience lasts just 4 minutes and 15 seconds, but it feels as if you are personally present in a small Peruvian village thousands of kilometers away, carrying out the shoe donation mission alongside the TOMS team. In addition to experiencing the local customs and scenery of a foreign land...
Experience the local customs and scenery of a foreign land through a virtual reality headset. (Image provided by TOMS)
The TOMS team also specifically visited the homes of the children who received donations and watched these children perform dances. Through this journey, TOMS aims to fully convey the philanthropic spirit of “ONE FOR ONE” – buy one pair of shoes, donate one pair – showcasing the brand team’s donation work records and allowing participants to gain a full understanding.
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