Toast Box enters Shin Kong Mitsukoshi Xin Yi branch; muscular toast promotion event featuring "abs" models creates buzz

▲ The “Abs-Crunching Muscle Toast” flash mob event at the Toast Box store. (Photo provided by Toast Box)

Travel Center / Comprehensive Report

The Singaporean restaurant brand TOAST BOX has set up its first Taiwan flagship store in the prime food zone of Shin Kong Mitsukoshi Xin Yi Plaza. During the trial operation period, it launched an eye-catching “Abs-Crunching Muscle Toast” flash mob event featuring muscular male models. This fun “TOAST BOX Abs-Crunching Muscle Toast” promotion aims to build anticipation for the official grand opening of the flagship store on June 25.


▲ The popular signature dish at Toast Box, “Traditional Kaya Toast,” is made with specially prepared kaya jam and butter. (Photo provided by Toast Box)