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The Most Enchanting Bookstore Opens a New Branch of Zhongshu Pavilion

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — In Shanghai’s Thames Town, the European-style environment makes visitors feel as if they are strolling through Europe, and it has become a popular wedding photo location for many Chinese. In 2013, the “most beautiful bookstore in Shanghai,” Zhongshu Pavilion, opened here, blending...

By MOOK Scenic Spots Family Travel Life Network Editorial Department
 
Shanghai’s Thames Town, with its European-style ambiance, makes visitors feel as if they are walking through Europe and has become a popular spot for Chinese wedding photography. In 2013, the “most beautiful bookstore in Shanghai,” Zhongshu Pavilion, opened here, integrating both Eastern and Western elements to add another beautiful street scene while infusing the area with a strong cultural atmosphere.

Shanghai’s most beautiful bookstore, Zhongshu Pavilion. (Image source / Zhongshu Pavilion official Weibo)

Zhongshu Pavilion is a two-story red European-style building, nestled in a quiet and picturesque corner of Thames Town. (Image source / idzoom)

Zhongshu Pavilion is a two-story red European-style building, with ivy-covered exterior walls, located in a serene corner of Thames Town. The two floors are divided into completely different styles. Upon entering, one can see neatly arranged literature works beneath a transparent floor, connected to towering bookshelves, creating a striking visual effect. The space is designed using the nine-grid layout inspired by China's Hetu and Luoshu, making each section feel like an independent study, surrounded by a world built from books. On the second floor, a predominantly white reading space greets visitors, featuring carefully calculated curved bookshelves on both sides that form a fantastical egg-shaped reading area. The mirrored ceiling layers reflections, creating an illusion of infinite space, immersing people in a magical paradise of knowledge.

Beneath the glass floor on the first floor are various classic literary works. (Image source / idzoom)

A dreamlike space created with mirrors and white tones. (Image source / idzoom)

The bookstore space is extensively decorated with book panels. (Image source / wzaobao)

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