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Exclusively for Women: Tokyo’s New Shopping Mecca NEWoMan Makes Its Debut

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — In spring 2016, Tokyo’s new shopping mall exclusively designed for women, NEWoMan, is expected to officially open on March 25. As a new brand under the LUMINE Group, the NEWoMan mall is located at JR...

By MOOK Scenic Spots Travel & Lifestyle Network Editorial Department – Compiled and Reported
 
Japan’s new shopping destination, NEWoMan—exclusively tailored for women—is set to officially open on March 25.

The women-focused shopping mall NEWoMan officially opened on March 25. (Image source / LUMINE)

Plaza at the South Exit of JR Shinjuku Station. (Image source / LUMINE)

NEWoMan is a new brand under the LUMINE Group, situated at the South Exit of JR Shinjuku Station. Targeting mature women, the mall has brought in numerous world-renowned brands, with about 80% of its shops making their first appearance in Shinjuku. These include Blue Bottle Coffee—a must-visit for coffee enthusiasts—ASTRAET, a new brand from UNITED ARROWS, as well as BbyB., a luxury-grade chocolate brand that condenses desserts from a Belgian two-Michelin-star restaurant into single pieces of chocolate. Additionally, there is a food court operating from 7 AM to 4 AM to cater to diverse consumer needs. NEWoMan will open in two phases: while parts within the station and certain areas above the station will debut in the second phase on April 15, the rest will open first on March 25.

Station entrance. (Image source / LUMINE)

Beautification of the east-side walkway of JR Shinjuku Station. (Image source / LUMINE)

NEWoMan is a new brand under the LUMINE Group. (Image source / LUMINE)

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