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LINE FRIENDS teams up with Hello Kitty  —  Drugstore points campaign goes cute

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — Taiwanese consumers are going wild for points collecting, and even drugstores are joining the fray. The chain drugstore brand Watsons has launched the “HELLO KITTY X LINE FRIENDS Super Points Friends” campaign, featur...

Text by MOOK Scenic Spots Family Travel Life Network Editorial Team, compiled and reported

 

Taiwanese consumers are going wild for points collecting, and even drugstores are joining the fray. The chain drugstore brand Watsons has launched the “HELLO KITTY X LINE FRIENDS Super Points Friends” campaign, offering five adorable and practical limited-edition products to attract shoppers’ wallets. The immense popularity of these two cartoon characters has also drawn many travelers visiting Taiwan to join in the points-collecting fun for rewards.

 

Collect 8 points to get a HK$599 add-on or collect 70 points to redeem an enamel cup and kettle set. (Image source / Watsons)

Collect 8 points to get a HK$599 add-on or collect 70 points to redeem an enamel cup and kettle set. (Image source / Watsons)

Collect 5 points to get a HK$99 add-on and redeem a glass jar. (Image source / Watsons)

Collect 8 points to get a HK$199 add-on or collect 40 points to redeem a stacking toy. (Image source / Watsons)

Collect 8 points to get a HK$399 add-on or collect 45 points to redeem a picnic mat. (Image source / Watsons)

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