By MOOK Scenic Spots Editorial Team
Freshly baked stick puffs on-site. (Photo/MOOK Scenic Spots Zhang Yingying)
On the morning of the Taiwan store’s opening day, people lined up early, and after official sales began, the crowd continued to grow. Although the wait time reached several hours within half an hour of opening, the enthusiasm of those queuing showed no signs of fading.
The ZAKUZAKU store features a transparent design, letting customers clearly see the baking process. (Photo/MOOK Scenic Spots Zhang Yingying)
ZAKUZAKU stick puffs are defined by three key features: “freshly filled custard cream on order,” “a crispy, rich triple-layer texture,” and “a unique stick-shaped design.” The puffs themselves are made with ingredients carefully selected from Hokkaido, Japan, then transported to Taiwan and freshly baked daily in-store. The soul of the puff — the custard filling — is made using 100% premium fresh milk sourced exclusively from contracted local Taiwanese farms, and the brand’s proprietary high-speed vacuum mixer creates an ultra-smooth custard sauce right in the store.
The ZAKUZAKU store specializes in selling just one product: the stick puff. (Photo/MOOK Scenic Spots Zhang Yingying)
Each bite of the stick puff offers a triple delight: “toasted almond bits with a crisp fragrance,” “golden, slightly burnt crispy puffs,” and “rich, smooth freshly filled custard cream.” In Taiwan, ZAKUZAKU stick puffs are priced at NT$88 per piece and NT$498 for a set of six.
[Info]
Store address: 1F, No. 11, Songshou Rd., Xinyi District, Taipei City (1F, Shin Kong Mitsukoshi Taipei Xinyi New World A11)
Business hours: 11:00–21:30, 11:00–22:00 on the day before holidays