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Popular drinks taking Japan and Korea by storm — the pride of Taiwan’s bubble tea scene

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — Bubble tea shops are everywhere in Taiwan, offering a wide variety of unique and flavorful drinks. Amid such fierce competition, one bubble tea brand has not only thrived in Taiwan but also become a huge hit in places like Japan and Korea. Gong Cha, since its establishment in 200...

By MOOK Scenic Spots Editorial Team, compiled and reported

Bubble tea shops are everywhere in Taiwan, offering a wide variety of unique and flavorful drinks. Amid such fierce competition, one bubble tea brand has not only thrived in Taiwan but also become a huge hit in places like Japan and Korea. Gong Cha, since its establishment in 2006, has upheld the high standards of selecting tea and tea beverage ingredients fit for the imperial court, and has actively expanded into overseas markets. Today, Gong Cha can be found all over the world. It has even been voted the most popular tea drink brand in Korea and secured endorsements from top Korean celebrity Lee Jong-suk for its advertisements — its popularity is undeniable.

Gong Cha’s explosive popularity in Japan and Korea (Image source / Gong Cha)

Signature Gong Cha drink (Image source / Gong Cha)

Gong Cha’s winter limited-edition purple sweet potato latte (Image source / Gong Cha)

A must-try at Gong Cha: the colorful Planet Fresh Milk Tea (Image source / Gong Cha)

Gong Cha even enlisted popular Korean celebrity Lee Jong-suk for an ad campaign in Korea (Image source / Gong Cha Korea)

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