By MOOK Scenic Spots House, compiled and reported
Taiwan's tea beverage market continues to see the launch of new brands, creating fierce competition. On the eve of summer, the convenience store leader, Uni-President Enterprises, has also introduced tea beverages, joining the battle in the hand-shaken tea market. The most notable is bubble milk tea, a drink that even international tourists visiting Taiwan almost always want to try. Now available at convenience stores, it adds even more convenience to purchasing. Uni-President’s 7-11 CITY CAFÉ fresh-brewed tea series bubble milk tea is priced at NT$65 (for an extra-large iced drink), with a new product trial price discount of NT$5.April 19–21: Buy one, get the second at half price. FamilyMart will launch Let’s Café Honey Black Tea Pearl Latte and Iced Gyokuro Matcha Pearl Latte starting April 26, attracting different consumers with the added “matcha” element compared to Uni-President.
Uni-President launches bubble milk tea and Four Seasons Spring tea beverages. (Image source / Uni-President 7-Eleven)
Uni-President 7-11 CITY CAFÉ Fresh-Brewed Tea SeriesThe launched items include eight varieties: Pearl Black Tea, Bubble Milk Tea, Pearl Four Seasons Spring Green Tea, Pearl Four Seasons Spring Milk Green Tea (the first four are only available as iced drinks), Taiwan Four Seasons Spring Green Tea, Taiwan Four Seasons Spring Milk Green Tea, Taiwan Classic Black Tea, and Taiwan Classic Milk Tea (the last four are available both hot and cold).
CITY CAFÉ Fresh-Brewed Tea SeriesThe bubble milk tea emphasizes the use of Taiwanese black tea, paired with smooth and chewy tapioca pearls. The tea and milk are perfectly balanced. Other teas such as Four Seasons Spring Green Tea use Taiwanese Four Seasons Spring green tea, utilizing special techniques and processes to present a light fragrance and sweet, toasty taste. New product launches also come with promotions: from April 19–21, buy one, get the second at half price.
FamilyMart will launch new Let’s Café beverages starting April 26, includingHoney Black Tea Pearl Latte and Iced GyokuroMatcha Pearl Latte. Using the FamilyMart app’s “Beacon In-Store Offer,” customers can enjoy a trial price of NT$39. The two major convenience stores are both using “pearls” as their hook in their summer beverages, competing for a share of the hand-shaken tea market.
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