By / MOOK Scenic Spots Editorial Team Compilation & Report
MUJI Uniqlo is holding its first ever “Discovery Festival” with the goal of rethinking things we take for granted in everyday life and integrating local Taiwanese culture. This initiative allows the stores, beyond just selling products and providing expert services, to become diverse lifestyle proposal spaces. They offer various experience activities to share the rich dimensions of a fulfilling life. From now until May 30th, eight stores — including those at Uni-President Times, Breeze, Takashimaya, A11, Big City, Taichung, Tainan, and Taipei Arena — will host the “Discovery Festival.” During this time, besides limited-edition products and exclusive discounts, there will be a range of locally inspired lifestyle workshops and hands-on experiences.
MUJI Uniqlo is holding its first ever “Discovery Festival” with the goal of rethinking things we take for granted in everyday life and integrating local Taiwanese culture. This initiative allows the stores, beyond just selling products and providing expert services, to become diverse lifestyle proposal spaces. They offer various experience activities to share the rich dimensions of a fulfilling life. From now until May 30th, eight stores — including those at Uni-President Times, Breeze, Takashimaya, A11, Big City, Taichung, Tainan, and Taipei Arena — will host the “Discovery Festival.” During this time, besides limited-edition products and exclusive discounts, there will be a range of locally inspired lifestyle workshops and hands-on experiences.
Organic Cotton Children’s Printed T-Shirt: Enjoy a 10% discount when purchasing 2 or more during the event period. (Image source / MUJI Uniqlo)
This “Discovery Festival” is divided into three aspects: products, services, and experience activities.
In terms of products, the “Discovery Festival” aims to re-engage consumers with the design philosophy of the items through the event. Limited-edition products come with special offers, with the hope of fostering greater understanding and appreciation among the public.
In terms of products, the “Discovery Festival” aims to re-engage consumers with the design philosophy of the items through the event. Limited-edition products come with special offers, with the hope of fostering greater understanding and appreciation among the public.
Fashion Styling Advisor (available only at Breeze, Uni-President Times, Taichung, and Tainan). (Image source / MUJI Uniqlo)
In terms of services, the festival provides greater opportunities for customer interaction. If you book a consultation for MUJI’s “Furniture Arrangement Service” or “Fashion Styling Service” during the event period, you may receive limited-edition gifts and exclusive offers.
Furniture Arrangement Advisor: Book a consultation during the event period for a chance to receive a copy of “MUJI’s Storage Tips.” (Image source / MUJI Uniqlo)
This event also specially includes enhanced customer experience activities. In conjunction with the Dragon Boat Festival, “Zongzi Essential Oil Sachet DIY” workshops will be held at participating stores — using natural essential oils sold in-store to craft fragrant, portable sachets that contribute to a daily aromatic and comfortable lifestyle. Moreover, the eight stores have tailored unique lectures or experience events based on their local features and in collaboration with regional farmers and artisans.
On May 30th, eight MUJI Uniqlo stores will jointly hold a Dragon Boat Festival Zongzi Sachet DIY workshop. (Image source / MUJI Uniqlo)
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