By MOOK Scenic Spots Editorial Team | Photos courtesy of the Korea Tourism Organization
Korean pop culture has swept the globe. Beyond Korean becoming a popular language to learn, South Korea has also emerged as one of Asia’s top travel destinations. The number of Taiwanese travelers visiting Korea has been increasing year by year. As a result, a well-known online polling website used big data to compile and select South Korea’s top 10 must-visit attractions, recommending them to travelers as pilgrimage-worthy destinations.
Korean pop culture has swept the globe, and South Korea has also emerged as one of Asia’s top travel destinations
1. Dongdaemun
Originally referring to Heunginjimun, one of Seoul’s four major historic gates, Dongdaemun is now synonymous with the Dongdaemun Design Plaza and Fashion District, making it an iconic spot among netizens. Located in central Seoul, the Dongdaemun shopping area offers everything from fabrics and ready-to-wear clothing to bridal goods, accessories, and logistics services—everything fashion-related from head to toe.
2. Myeongdong
Myeongdong resembles a giant shopping mall and is a paradise for many tourists looking to shop. It’s said that there are more foreigners than locals here, and its streets are well-planned and organized. From cosmetics and clothing to accessories, all the latest trends in fashion can be found here.
3. Hongdae
Named after nearby Hongik University, this area shares the youthful and energetic vibe typical of university districts. Many creative and art-related shops gather here, and since the crowd is mostly students, prices are quite affordable.
Dongdaemun
4. Gyeongbokgung Palace
Filled with classical charm, Gyeongbokgung Palace is a must-visit for those who love romance or historical dramas. It is the most frequently used filming location for Korean dramas, making it a truly worthwhile destination for a classic, traditional experience.
5. Haeundae
Besides Seoul, Busan is another beloved travel destination for visitors, and Haeundae is a must-go spot in Busan. Here, you can stroll along the beach and enjoy views of the Busan Strait, as well as dine and have fun in nearby commercial areas.
6. NN Seoul Tower (Namsan Tower)
Located atop Namsan Mountain in the heart of Seoul, the pristine white tower paired with dazzling lights makes N Seoul Tower a modern and stylish attraction. It’s incredibly romantic and perfect for couples.
N Seoul Tower
7. Nami Island
Since the airing of the breathtaking metasequoia forest scenes from the drama Winter Sonata, Nami Island has become a pilgrimage site for countless fans. It attracts a large number of visitors. In autumn, the maple leaf forests are even more stunning, offering a dreamlike experience.
8. Yeouido
Yeouido boasts numerous attractions such as the Moonlight Rainbow Fountain, Water Light Plaza, and Piano Waterway. Its enchanting and dreamy atmosphere makes it not only great for couples on romantic outings but also an excellent destination for family trips.
9. Samcheong-dong
Understated and modest, Samcheong-dong preserves many houses built during the Joseon Dynasty, exuding an old-world charm. This has attracted many unique shops to set up here, resulting in a district full of restaurants, cafes, and art galleries, giving it a distinctly unique style.
Samcheong-dong Street
10. Lotte World
Created by the South Korean Lotte Group, the massive entertainment complex Lotte World combines outdoor amusement rides, an indoor theme park, a large shopping mall, luxury hotels, a Korean Folk Village, and cinemas. This multifaceted destination is ideal for family trips with visitors of all ages.
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