By the MOOK Scenic Spots Editorial Team
According to Mastercard’s latest report, Taipei ranked 10th among Asia-Pacific’s best tourism cities for the first time in 2016. Taipei has become one of the key drivers of growth in the Asia-Pacific tourism market. From January to April this year, the number of mutual visits between Taiwan and Korea has reached 660,000, and is expected to approach the 2 million mark. Recognizing the high growth potential of the Korean market, the Taipei City Government’s Department of Information and Tourism not only participated in the 2017 Hana Tour International Travel Show held at the KINTEX (Korea International Exhibition Center) in Gyeonggi-do, Korea from June 8 to 11, but also attended the 32nd Taiwan-Korea Tourism Exchange Conference. Additionally, they organized the Universiade Tourism Night in Daegu City to actively promote travel related to the Universiade.
According to Mastercard’s latest report, Taipei ranked 10th among Asia-Pacific’s best tourism cities for the first time in 2016. Taipei has become one of the key drivers of growth in the Asia-Pacific tourism market. From January to April this year, the number of mutual visits between Taiwan and Korea has reached 660,000, and is expected to approach the 2 million mark. Recognizing the high growth potential of the Korean market, the Taipei City Government’s Department of Information and Tourism not only participated in the 2017 Hana Tour International Travel Show held at the KINTEX (Korea International Exhibition Center) in Gyeonggi-do, Korea from June 8 to 11, but also attended the 32nd Taiwan-Korea Tourism Exchange Conference. Additionally, they organized the Universiade Tourism Night in Daegu City to actively promote travel related to the Universiade.
Taipei awarded as Asia-Pacific’s Best Tourism City. (Image source / MOOK Moleskine Publishing)
At this year’s Hana Tour International Travel Show, Taipei introduced its highlights through culture, creativity, food, nature, and festivals. In addition to providing comprehensive Korean-language tourist guide maps, MRT maps, and thematic brochures, they also featured the “Sightseeing Bus Monopoly” game based on the newly launched 2017 Taipei Double-Decker Sightseeing Bus. This allows visitors to easily explore Taipei without worrying about getting lost, showcasing a well-rounded and unique Taipei travel experience. The game involves rolling dice and traveling through major sightseeing bus stops such as Beimen, Ximen Red House, Taipei 101, Huashan 1914 Creative Park, and the National Palace Museum... Participants have the chance to win delicious local pastries such as Guo Yuan Yi’s pineapple cakes and St. Mary’s bite-sized cookies, freshly delivered from Taipei. There are also special edition round chicken lanterns from the Taipei Lantern Festival, tattoo stickers, commemorative keychains, and themed postcards. During the travel fair, simply checking in at the Taipei booth earns you limited-edition Taipei-themed souvenirs.
The newly launched Taipei double-decker sightseeing bus paired with a Monopoly game attracts Korean tourists. (Image source / MOOK Moleskine Publishing)
The Taiwan-Korea Tourism Exchange Conference is jointly organized by the Taiwan Visitors Association and the Korea Tourism Industry Association, taking turns hosting in both countries. Aimed at enhancing bilateral tourism cooperation and promoting mutual visits to achieve a win-win outcome, Korea Tourism Industry Association is hosting this year’s event. The conference will be held in Incheon City on June 23, and Department of Information and Tourism Director Jane Yuyan will attend in person. Official and industry exchanges will provide an in-depth introduction to Taipei during the event.
The Taipei City Government’s Department of Information and Tourism travels to Seoul to participate in the Hana Tour International Travel Show to promote Taipei tourism. (Image source / MOOK Moleskine Publishing)
Following the 2015 Gwangju Universiade, the Taipei City Government has taken over hosting the upcoming 2017 Taipei Universiade in August. In line with the final leg of the Universiade torch relay arriving in Daegu, Korea on June 28, Taipei will lead the organization of the Universiade Tourism Night. Together with sister city Daegu, and with the participation of athletes from both Taiwan and Korea, the event will combine sports and tourism to promote the city. Korean visitors from Daegu and surrounding areas will also be invited to travel to Taipei via direct flights.
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