Starbucks Launches Coffee Journey with 7 Limited-Edition Drinks Exclusively in Taiwan

By MOOK Scenic Spots Editorial Team     Images provided by Starbucks

Starbucks' 2017 annual brand concept store kicked off on July 18 (Tuesday) at Huashan 1914 Creative Park in Taipei. This year, Uni-President Starbucks has adopted the theme of “A Joyful Coffee Exploration Journey,” dedicating efforts to curating the “2017 Starbucks Coffee Journey.” It emphasizes the integration of Starbucks’ future trends, coffee essence, and Taiwanese lifestyles. The annual brand concept store is divided into three main spaces: Coffee Lab (Coffee Laboratory), Coffee Bar (Coffee Counter), and Coffee Kitchen (Coffee Kitchen), inviting all coffee enthusiasts to explore, experience, and create a delightful coffee journey. Nearly 60 Starbucks coffee masters and partners from across Taiwan, along with seven artists from diverse fields, engage with regular customers in exploration and exchange. Moreover, the event utilizes nearly 10 types of coffee equipment to professionally showcase a variety of coffee beverages, delivering an unprecedented Starbucks experience. Uni-President Starbucks hopes to invest resources to elevate Taiwan’s coffee culture, making the “Starbucks Coffee Journey” an annual highlight in the country.

The “2017 Starbucks Coffee Journey” features three main spaces. The first, Coffee Lab (Coffee Laboratory), presents stories from different coffee-growing regions and taste experiences. Nearly 60 coffee masters use approximately 10 types of coffee equipment to help every coffee lover discover their preferred flavor formula through various brewing methods.

The second space is Coffee Bar (Coffee Counter), which adopts the latest Reserve Bar concept and techniques. It features two rare, premium, and limited-edition Reserve Series beans, crafting unique Reserve Espresso drinks (including Americano, latte, cappuccino, etc.), cold brew, and nitrogen-infused cold brew. Additionally, there are 7 exclusive concept store drinks (such as Reserve Vanilla Latte Macchiato, Reserve Vanilla Bean Latte, Coconut Espresso Granita, Classic Affogato, Cold Brew Floatastic, Yuzu Sparkling Coffee, and Summer Special Coffee)—an experience unlike any other.

The third space is Coffee Kitchen (Coffee Kitchen), designed as a creative coffee exchange platform. Through a lecture-style format, eight award-winning baristas from past coffee competitions share rich coffee experiences. For the first time, seven Starbucks coffee masters collaborate with seven lifestyle artisans from diverse fields—such as art, illustration, desserts, scents, mixed drinks, and plants—to spark creativity from varied perspectives, helping visitors discover their own coffee lifestyle. With only 11 sessions of coffee lifestyle lectures held at VIP-level quality, this is an experience not to be missed.

The “2017 Starbucks Coffee Journey” brand concept store runs from July 18 to August 26. In addition to the three spaces, exclusive drinks, coffee workshops, and a series of coffee lifestyle lectures, 19 themed merchandise items have been designed for the “2017 Starbucks Coffee Journey”—including travel cards, pour-over kettles, design cups, and glass water bottles—to meet collectors’ needs. Over the 40-day exhibition period, Uni-President Starbucks aims to provide coffee knowledge, taste experiences, and an extension of coffee lifestyle art, inspiring endless creativity through coffee and offering a deep, enriching coffee journey that showcases the new charm of specialty coffee.