Celebrity Endorsements: 5 Must-Visit Shops Opened by Stars

By MOOK Scenic Spots Chen Wenlin | Compiled & Reported
 
Nowadays, launching side businesses has become a trend in the entertainment industry. Apart from their main careers, celebrities also invest in and manage their own brands or stores. Whether it's StayReal Café opened by Mayday’s Ashin or Kiki Restaurant by celebrity Blue Lan, these establishments have gained widespread fame either through high-profile promotion or excellent brand reputation. These celebrity-endorsed shops have become must-visit destinations for fans.

1. MrJ Fusion Kitchen

MrJ Fusion Kitchen is an exotic cuisine restaurant opened by Jay Chou. A lover of collecting props from the movies he’s starred in, Jay has displayed unique items from his films in the restaurant, including a million-dollar sports car and the piano from “Secret,” all of which can be seen here.

【Info】
MrJ Fusion Kitchen (Beiyi Branch)
Address: No. 250, Wuxing Street, Taipei City
Phone: 02-2377-9090
Business Hours: 11:30–22:00
 

2. Le Fan Authentic Home-style Eatery

Sounding like the French “La Fung,” it actually means “guest” in the Amis aboriginal language. After living in Taipei for many years, celebrity Chen Zhiyuan began missing the flavors of his hometown, which inspired him to open this indigenous-flavored eatery. Chen brings the taste and textures of mountain aboriginal cuisine to Taipei, aiming to let city dwellers experience and enjoy indigenous dishes.