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Korean Tourism Ambassador Song Joong-ki Gains Huge Popularity; Birthday Support Bus Tours the Streets

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — The South Korean actor Song Joong-ki, who rose to fame through the 2016 hit drama Descendants of the Sun, became a highly recognized celebrity across Asia. In addition to being the tourism ambassador for Korea, in July 2017 it was reported that he was getting engaged...

By MOOK Scenic Spots, compiled and reported

The South Korean actor Song Joong-ki, who rose to fame through the 2016 hit drama Descendants of the Sun, became a highly recognized celebrity across Asia. In addition to being the tourism ambassador for Korea, in July 2017 he was reported to be getting married to his co-star Song Hye-kyo from the same drama. In August, the movie Battleship Island was released and achieved huge box office success, maintaining his high popularity and ongoing public discussion. On September 19, Song Joong-ki’s birthday, fans organized a special bus parade to celebrate and support him. Fans traveling to Korea in the near future might want to keep an eye out for this special bus.
 

Birthday support event bus organized by Song Joong-ki fans to celebrate his birthday. (Photo/Official blog of Song Joong-ki Bar)

Exterior of the bus. (Photo/Official blog of Song Joong-ki Bar)

The bus features blessings for Song Joong-ki in English, Chinese, and Korean on both sides. (Photo/Official blog of Song Joong-ki Bar)

Bus route and schedule:

Sep 11 & Sep 18 (Monday): Sangam MBC – CJ – Digital Media City – World Cup Stadium
Sep 12 & Sep 19 (Tuesday): Gangnam District Pavilion – Kyodae – Banpo – Nonhyeon – Sinsa
Sep 13 & Sep 20 (Wednesday): Samseong – COEX – Gangnam-gu Office – Apgujeong – Konkuk University
Sep 15 & Sep 22 (Friday): Hongdae – Sinchon – Ewha Womans University (near Hongdae University Road)
Sep 16 & Sep 23 (Saturday): Dongdaemun History & Culture Park – DDP – Along Cheonggyecheon Stream – Gwanghwamun – Gyeongbokgung Palace
Sep 17 & Sep 25 (Sunday & Monday): KBS Annex – KBS Headquarters – SBS Headquarters – SBS Deungsan-dong Open Hall
Sep 21 (Thursday): Myeongdong – Chungmuro – Euljiro 4-ga – Euljiro 3-ga – Euljiro

Song Joong-ki, as the tourism ambassador for Korea, appears in multiple bus lightbox advertisements. (Photo provided by CCA)

In the past, at bus stop lightboxes in Taipei, Taiwan, the Korea Tourism Organization also set up multiple Song Joong-ki tourism promotional visuals, concentrated along the Tunhua North and South Roads. At 43 stops, a total of 82 lightboxes featured Song Joong-ki, and many fans interested in Korean travel said that having a popular celebrity as the tourism ambassador really helps draw attention and boost the willingness to visit Korea.
 

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》http://www.mook.com.tw/article.php?op=articleinfo&articleid=16293

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