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The Disney Snoopy flagship store is just nearby. The Hello Kitty flagship store has moved in.

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — The business opportunities created by anime character merchandise are endless. Xinyi District sees a huge flow of shoppers, as well as many international tourists, and these globally renowned anime star characters’ merchandise is especially appealing to buyers—whether as...

By MOOK Scenic Spots Family, compiled and reported

The business opportunities created by anime character merchandise are endless. Xinyi District sees a huge flow of shoppers, as well as many international tourists, and these globally renowned anime star characters’ merchandise is especially appealing to buyers—whether as souvenirs, gifts, or personal use, it drives many tourists and consumers wild.
 

The Hello Kitty flagship store has moved into Breeze Song Gao. (Photo by MOOK Scenic Spots Family / Chang Ying-Ying)

Photos taken after the opening are at the end of the article.

A Disney-authorized flagship store. (Photo by MOOK Scenic Spots Family / Chang Ying-Ying)

Located on the second floor of Breeze Song Gao in the center of Xinyi District’s Fragrant Avenue, after the Disney-authorized general store moved in at the end of 2015, a series of character merchandise stores followed, including the Minions flagship store, Beast Kingdom’s Marvel heroes, LEGO, the Snoopy flagship store, Lisa and Jasper, and Big Ear Monkey. Then, in October 5, 2017, the big star of the anime world—the Hello Kitty flagship store—opened, with the Disney store and Snoopy store officially occupying the adjacent spaces.

 

The Snoopy flagship store offers a wide variety of goods, including footwear. (Photo by MOOK Scenic Spots Family / Chang Ying-Ying)

On the same floor, the Beast Kingdom booth sells Marvel heroes and other products loved by boys of all ages. (Photo by MOOK Scenic Spots Family / Chang Ying-Ying)

The Hello Kitty flagship store, under the Sanrio brand, is not only located in department stores and standalone outlets (such as the Gongguan store), but this time it has set up in the VIVITAX series shops at Breeze Song Gao. The selected items include more accessories and goods for older girls, combining fashion and trendiness, giving fans of Hello Kitty and Sanrio even more choices.

Lisa and Jasper merchandise is also available at Breeze Song Gao. (Photo by MOOK Scenic Spots Family / Chang Ying-Ying)

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