Must-See Christmas Decorations at 12 Department Stores in Xinyi District – Collect Limited-Edition Cute Walnut Bears

By the MOOK Scenic Spots Editorial Team

This Christmas, besides taking photos with magical decorations, you can also go on a treasure hunt around the city. The 2017 Taipei COOL Christmas event brings together 12 department stores across the city and connects four distinctive commercial districts, with over 80 businesses participating. Starting December 1, follow the Taipei COOL Christmas treasure map to explore major department stores and specialty district shops, immerse yourself in Taipei’s festive Christmas atmosphere, and collect a total of 15 limited-edition walnut bears.

Last year, the city government first incorporated Christmas elements into the festivities by organizing the 2016 Taipei Colorful Christmas Season, connecting department stores and commercial areas through an East-West treasure map stamp-collecting event to exchange for nutcracker dolls. The event was well-received and sparked a collecting craze. This year, continuing with the theme of Taipei COOL Christmas, the campaign expands to integrate 12 major department store systems and four distinctive commercial districts for joint marketing. Through themed decorations at participating department stores and districts, special offers, and the Christmas treasure map stamp-collecting activity to exchange for walnut bears, the event aims to create the coolest Christmas celebration, allowing everyone to enjoy a rich festive atmosphere without leaving Taiwan.

This year’s Taipei COOL Christmas integrates 12 department stores including SOGO, Taipei 101, ATT 4 FUN, Taipei Main Station, Ming Yao Department Store, Xinyi Vivacity, Miramar, Uni-President Times, Breeze, Shin Kong Mitsukoshi, Eslite Spectrum, and Bellavita, along with four commercial districts: Chaoyang, Huayin, Houbian, and Wufenpu, launching a total of 15 (including a hidden city government edition) limited-edition walnut bears.

The stamp-collecting activity kicks off simultaneously in department stores and commercial districts on December 1, using a phased redemption method. Treasure maps can be obtained at city tourist service centers, participating department stores and districts, or downloaded via the app as a mobile version. By collecting three different stamps (with at least one from a featured commercial district), and presenting a same-day single receipt meeting the minimum spending requirement (NT$300 at district shops, NT$500 at department stores) during each business’s designated redemption time, you can redeem one free limited-edition specified walnut bear.