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Travel with CHOCO: A LINE-themed Interactive Experience Perfect for Cute Photo Ops

Published: 2026-09-26 👁 100 views
Last updated 2026-09-26 — Samsung has teamed up with LINE FRIENDS for a special winter collaboration, setting up an ultra-pink interactive pop-up store next to COMMUNE A7 at the Xinyi Container Mall. In addition to giant LINE FRIENDS plush figures for photos, there are plenty of interactive experiences and challenge activities to enjoy. The entire venue offers free admission, and you can even win official LINE FRIENDS merchandise!

By MOOK Scenic Spots Family / Reported by Chen Wenlin
 
Samsung’s brand concept store has transformed into a LINE FRIENDS Store pop-up shop this time around. In this special winter collaboration between the renowned smartphone brand Samsung and LINE FRIENDS, an ultra-cute interactive pop-up store has been set up next to COMMUNE A7 at the Xinyi Container Mall. Aside from giant LINE FRIENDS plush toys for photos, there are also many interactive experiences and challenge events for everyone to take part in. The whole venue not only offers free experiences but also gives you the chance to win official LINE FRIENDS merchandise!

Right outside the Samsung brand concept store, you’ll find super adorable, large-scale pink LINE FRIENDS plush figures. Not only is the star of this event, CHOCO (the bear girl), present, but Brown the Bear and Cony the Rabbit are also in on the fun, making it a hotspot for photos (Photo / MOOK Scenic Spots Family / Chang Yingying)

The exhibition features eight major challenge stages, along with VR product experiences that provide an immersive feel. Each stage is thoughtfully decorated, and LINE FRIENDS stars like Brown, Cony, CHOCO, and Sally are all gathered throughout the venue, appearing in every corner—absolutely adorable!

The venue is also meticulously designed with various themed decorations that fans will find irresistibly cute. The photo shows the most popular campfire party theme (Photo / MOOK Scenic Spots Family / Chang Yingying)

The event’s decor is based around a pink color scheme, exuding a full-on girly vibe (Photo / MOOK Scenic Spots Family / Chang Yingying)

This exhibition space uses a pink base to create a bubbly, girlish atmosphere, featuring eight challenge activities. Each challenge lets you experience different Samsung products, including the latest smartphones and VR experiences. Every stage is accompanied by cute LINE FRIENDS characters, and upon completing the challenges, you can win LINE FRIENDS merchandise.

There’s a special VR experience activity inside the venue that provides an immersive sensation, offering a unique experience unlike any other (Photo / MOOK Scenic Spots Family / Chang Yingying)

The LINE FRIENDS virtual reality mini-games offer a dreamlike experience as if you’ve stepped into the LINE FRIENDS world (Photo / MOOK Scenic Spots Family / Chang Yingying)

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