By MOOK Scenic Spots Peichi | Compiled Report
Japan’s Coca-Cola Company releases thoughtfully designed new packaging and flavors every season that always spark curiosity and create a buying frenzy for sampling. The highly aesthetic packaging has also sparked a collecting craze, becoming one of the must-buy items for overseas travelers.
Japan’s Coca-Cola Company has launched a new limited-edition New Year packaging for its Coca-Cola beverages, featuring a stylish design with strong New Year vibes that has triggered a collecting craze among netizens (Photo / Japan Coca-Cola)
To celebrate the arrival of the new year, Japan’s Coca-Cola Company has once again unveiled a new limited-edition packaging — the New Year Special Edition Coca-Cola beverage. Not only is it based on a champagne gold color, but the red and white plum blossoms blooming amid falling snow also carry strong New Year symbolism.
Coca-Cola’s “2018 NEW YEAR Design Bottle” features a design with New Year elements, making it very seasonally appropriate (Photo / Japan Coca-Cola)
Every time Japan’s Coca-Cola unveils a new conceptual design, it generates a huge response from netizens. This includes the two regional limited-edition design bottles in 2017, which featured famous landmarks on the cola bottles, adding an extra layer of fun for both domestic and international travelers visiting various parts of Japan. Additionally, seasonal limited designs such as spring cherry blossoms, summer fireworks, and autumn maple leaves, with their gorgeous and fashionable appearances, have become highly sought-after collector’s items.
The previously released spring cherry blossom seasonal limited-edition design bottle by Japan’s Coca-Cola also caused a huge buying sensation (Photo / Japan Coca-Cola)
The previously released coffee-flavored cola, sold exclusively through vending machines in Japan, also sparked a wave of discussion among netizens (Image provided / FILO’s William.H.)
The newly launched New Year limited-edition Coca-Cola “2018 NEW YEAR Design Bottle” is now fully available in Japan, and can be purchased at supermarkets, tourist area shops, and souvenir stores across the country. It is being sold in limited quantities, so travelers who love Coca-Cola might want to try its unique flavor during their trip to Japan.
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