Recommended by Ito Yokado: Japan's Top 10 Most Delicious "Matcha Snacks" at Supermarkets

Reported & photographed by You Ru / Taipei

When in Japan, you must try matcha desserts, snacks, or cakes！ However, there are dozens of matcha snacks available at convenience stores or supermarkets. To find out which ones are considered the "most delicious matcha snacks" by the Japanese, ETtoday Eastday Travel Cloud sought recommendations from Japan’s Ito Yokado supermarket, where these "Top 10 Most Delicious Matcha Snacks" are also available. Combined with on-site taste tests by reporters and editors, we’ve compiled this guide for travelers.

1. KitKat Matcha Chocolate Sandwich Biscuit

▲ The packaging alone is bursting with rich matcha flavor — the KitKat Matcha Chocolate Sandwich.

KitKat has released many special flavors, but matcha is a long-standing bestseller. It’s packed with matcha flavor, and the sweetness is balanced by a strong matcha bitterness. The matcha filling is thick, giving it a layered biscuit texture. Perfect for those who aren’t too adventurous with matcha.

2. Matcha Custard Cake (Limited Edition)

▲ Appearance of the custard cake.

It looks like a regular cake, but inside is a layer of matcha cream. The cake itself is sweet, slightly masking the matcha flavor, with the cake part overpowering the matcha. It has the texture of a honey cake.

3. Lotte Matcha Chocolate Biscuits

▲ The biscuits have a thin, flaky appearance.

These are very crispy and firm, not soft. A classic flavor, the matcha biscuits paired with the sweetness of chocolate strike a great balance — not too sweet, not too bitter. Really delicious.

4. Glico Matcha Macadamia Biscuits

▲ They look more like pineapple buns at first glance.

They resemble pineapple buns. Once opened, you can smell the matcha aroma. The texture is crispy yet slightly hard, and you can taste the crunch of the macadamia nuts. There's a hint of pineapple bun flavor mixed with strong matcha, and a lingering bitterness at the end.

5. Soft-Filled Matcha Biscuits

▲ Biscuits shaped like macarons.

These are soft to the touch, bite-sized, and look a bit like macarons. The outer layer is coated with chocolate, and the inside has a matcha filling. The biscuits contain matcha, and the matcha flavor is stronger compared to other varieties.

6. Harves Thin Matcha Biscuits

▲ Cute packaging, but surprisingly popular among guys.

Sprinkled with powdered sugar, they look quite sweet, but one bite reveals that they’re not overly sweet. They also have a rich matcha flavor and aroma. Each small pack contains 4–5 pieces. Quite a pleasant surprise.

7. Chocolate-Filled Uji Matcha Biscuits
▲ Resembles mini Oreo cookies.

They look a lot like Oreos. The matcha filling is slightly more generous than in other biscuits, and the chocolate flavor is rich. Aftertaste features a strong matcha flavor.

8. Green Tea Chocolate Biscuits

▲ The packaging shows that fresh tea leaves are used.

These chocolate biscuits boast the use of freshly harvested tea leaves from the current year. Upon opening, they look like solid blocks of matcha. The crispness of the square biscuits pairs perfectly with the matcha flavor, and the combination of chocolate and matcha creates a rich, dense texture. This is the editor’s favorite flavor.

9. Roasted Chocolate Matcha Biscuits

▲ The dark appearance resembles chocolate crisps.

It looks like a chocolate cookie, appears soft but has a crisp texture, with a rich filling that has a granulated sugar feel, though the matcha flavor is somewhat mild and can become cloying if eaten for too long.

10. Matcha Cocoa Biscuits

▲The outer packaging resembles a little mushroom, but it’s actually a milk stick.

A milk stick with nuts and matcha, leaving a relatively strong bitterness in the mouth afterward. It’s not overly sweet or greasy, making it quite suitable to enjoy together.