By MOOK Scenic Spots Family, compiled and reported
Taipei’s most adorable mascot, “Bruin the Bear,” is releasing a book—and the news has thrilled many of his fans. Telling the heartfelt journey and the ups and downs behind Bruin’s experience during the Universiade, *A Unique Taiwanese Species – Bruin the Bear* is now on sale at major bookstores and online retailers. Starting January 20th, three new book signing events will be held to share with fans Bruin’s transformation from obscurity to fame through the Universiade, revealing the untold story behind his rise to stardom.
Bruin is set to hold new book signing events in late January to share the story behind his rise to fame. (Photo / Taipei City Government)
The book *A Unique Taiwanese Species – Bruin the Bear* features many spectacular photos from the Universiade, various first-time experiences, and records of Bruin’s interactions with the mayor. It also unveils lesser-known stories, including the cold receptions Bruin faced before becoming famous. Bruin’s manager also shares the challenges of forming the Bruin team, recounting how the team worked tirelessly around the clock during the intense Universiade promotional period to help more people get to know Bruin and learn about the Games—an incredibly fulfilling and enriching journey.
The book *A Unique Taiwanese Species – Bruin the Bear* documents the process of the Universiade and Bruin’s growth, presenting his most unique story with distinctive creativity. (Photo / Taipei City Government)
During the Universiade, Bruin promoted Taipei City and the Games through various relatable methods, winning the affection of many fans. (Photo / Bruin the Bear Bravo)
*A Unique Taiwanese Species – Bruin the Bear* is now available in major bookstores and online platforms. To thank fans for their long-standing support, Bruin will hold three new book signing events: at 2 PM on January 20th at Taipei Zhongshan Underground Street – Eslite R79, at 6 PM on January 27th at Jin’s Bookstore in Taichung Showtime Plaza, and at 2 PM on January 28th at Jin’s Bookstore in Kaohsiung Global Mall. Fans who bring the book for signing will also receive a limited-edition “Bruin the Bear” lucky charm.
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