By the MOOK Scenic Spots Editorial Team
With the arrival of its 60th anniversary, Forbes Travel Guide today announced its 60th annual global star rating list, once again recognizing the world’s finest hotels, restaurants, and spas — along with their outstanding services — based on its rigorous evaluation criteria.
With the arrival of its 60th anniversary, Forbes Travel Guide today announced its 60th annual global star rating list, once again recognizing the world’s finest hotels, restaurants, and spas — along with their outstanding services — based on its rigorous evaluation criteria.
Youth travel is booming, and visiting exhibitions around the world has become a popular trend among travelers. (Image via Hotels.com)
In order to better showcase their travels, many travelers share photos while checking in. The latest “#TravelBrag” AI analysis tool has collected over 5 million photos shared on social media worldwide. By analyzing keywords and destinations, it identifies and categorizes the behaviors travelers most love to share during their vacations.
Youth travel is booming, and tourists around the world love checking in at museums. (Image via Hotels.com)
According to the survey, when traveling, people love to check in at museums, enjoy modern art and opera performances, as well as explore historic cultural districts — all of which are increasingly popular among travelers. In addition, rooftop bars offering city views from above ranked as the second most popular global tag.
| Global10Top Popular Tags (Keywords) | |
| 1 | Museums #Museum |
| 2 | Rooftop Bars #RooftopBar |
| 3 | Historic Old Towns #OldTown |
| 4 | Modern Art #ModernArt |
| 5 | Opera #Opera |
| 6 | Sunshine #Sunshine |
| 7 | Olympics #OlympicGames |
| 8 | Cathedrals #Cathedral |
| 9 | Galleries #Gallery |
| 10 | Ballet #Ballet |
Ximending’s Red House is currently the oldest and most well-preserved Grade III historic market building in Taiwan. (Image via MOOK)
In contrast, when global travelers visit Taipei, they are most drawn to Ximending, known as the “Shibuya of Taipei,” where they can get to know the entire city in this vibrant and lively district. For a youth travel experience, don’t miss the Museum of Contemporary Art Taipei, the National Theater, or catching a Taiwanese opera performance at Taipei Theater. Historic districts like the Dadaocheng or Bopiliao Old Street are also highly popular.
| Taipei10Top Popular Tags (Keywords) | |
| 1 | Ximending #Ximending |
| 2 | Museum of Contemporary Art Taipei #MOCATaipei |
| 3 | Historic Old Town #OldTown |
| 4 | Sunshine #Sunshine |
| 5 | National Theater & Concert Hall #OperaHouse |
| 6 | Taiwanese Opera #ChineseOpera |
| 7 | Hotels #Hotel |
| 8 | Cafés #CoffeeShops |
| 9 | National Chiang Kai-shek Memorial Hall #ChiangKaiShekMemorialHall |
| 10 | Rainy #Rainy |
The Museum of Contemporary Art Taipei frequently hosts a variety of exhibitions, encouraging diverse and avant-garde artistic creation, establishing itself as a cutting-edge creative hub in the contemporary urban landscape. (Photo / MOOK)
This trend of "travel bragging" (#TravelBrag) on social media aligns with the latest mobile travel survey released by a leading hotel booking platform. The report indicates that travelers are spending an increasing amount of time on their phones during trips. On average, people in Taiwan spend 3.5 hours per day on their phones while traveling—significantly higher than the global average of 2.7 hours. Moreover, over half of travelers prioritize the “social potential” of a city or attraction when choosing a destination, highlighting the growing influence of social media on travel decisions.
Beyond sharing travel hotspots and hipster itineraries, the #TravelBrag survey also reveals that vacationers are more enthusiastic than ever about sharing food, weather, and other aspects of their trips, helping others discover the multifaceted character of a city.
Food Highlights─
Globally, food is a key highlight in travel posts. In Stockholm, cake is a must-try, in Toronto it’s curry, and in New York, steak and pizza can’t be missed. Hong Kong’s iconic floating restaurant, Jumbo Kingdom, ranks second among social media posts by visitors to the city. With the rise of unique cafés in Taipei’s backstreets, travelers’ favorite food spot to check in has become cafés, putting Taipei’s coffee culture in the spotlight on global social media.
Beyond sharing travel hotspots and hipster itineraries, the #TravelBrag survey also reveals that vacationers are more enthusiastic than ever about sharing food, weather, and other aspects of their trips, helping others discover the multifaceted character of a city.
Food Highlights─
Globally, food is a key highlight in travel posts. In Stockholm, cake is a must-try, in Toronto it’s curry, and in New York, steak and pizza can’t be missed. Hong Kong’s iconic floating restaurant, Jumbo Kingdom, ranks second among social media posts by visitors to the city. With the rise of unique cafés in Taipei’s backstreets, travelers’ favorite food spot to check in has become cafés, putting Taipei’s coffee culture in the spotlight on global social media.
Harbour City is the largest shopping mall in Hong Kong, located in the bustling area of Tsim Sha Tsui and connected to the cruise terminal with ferry services. (Photo / MOOK)
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