By MOOK Scenic Spots (reporting)
To celebrate its 10th anniversary in Taiwan, the British heritage brand Harrods, which has long been committed to promoting British culture, specially engaged its in-house design team from the UK flagship store to lead the cross-border design of the Harrods Taipei Xinyi flagship store, creating a brand-new visual identity. Its fashionable and elegant design style is perfectly synchronized with that of the Harrods London Heathrow store, offering a zero-time-gap experience.
Harrods celebrates its 10th anniversary in Taiwan, unveiling a new flagship store fashion look in 2018. (Photo by MOOK Scenic Spots' Chang Ying-ying, same below)
Having been in Taiwan since 2007, Harrods marks its ten-year anniversary this year, now operating nine stores and counters across the country, offering up to 350,000 tea items — stacked, they would be as tall as 74.5 Taipei 101 towers. In 2018, Harrods decided to return to its brand origin, putting tea at the core and delivering a premium, classic cultural tea tasting experience.
In addition to building the only brand flagship store in Asia at the Taipei Xinyi flagship store, in the first half of 2018, Harrods introduced the “hand-weighed tea service,” featuring teas carefully selected by UK-based tea sommeliers from unique tea estates around the world.
The classic green LOGO PVC tote bag will be given as a thank-you gift to Harrods fans during the new store opening period.
From April 4 to April 8, present any Harrods PVC tote bag when making a purchase of any amount at the counter to receive a classic green LOGO PVC tote bag. Limited to 50 per day.
English Breakfast Tea is a classic best-seller at Harrods.
In addition to bringing Taiwanese consumers the most classic British taste, Harrods is also importing, for the first time, handcrafted premium chocolates flown directly from the UK.With exquisite taste and top-tier packaging, these chocolates showcase the elegant fashion world of British style.
【Info】
Harrods Taipei Xinyi Flagship Store
Location:Shin Kong Mitsukoshi Taipei Xinyi New World A8, B2F, Harrods
Opening Date: April 3, 2018