By MOOK Scenic Spots Chen Wenlin | Compiled Report
The classic brand familiar to everyone, BLACK MAGIC SARSAI, after previously launching its “Refreshing Der” sugar-reduced version in a minimalist black-and-white design, continues this time with the simple living concept, setting up a brand-new concept store — the “BLACK MAGIC SARSAI Refreshing Der Select Shop” — in the alleys of Xinyi District. The shop uses a minimalist design to create a stylish and literary vibe, making passersby can’t help but stop and take a curious look.
BLACK MAGIC SARSAI has built a brand-new concept store, the “BLACK MAGIC SARSAI Refreshing Der Select Shop,” centered around the idea of simple living. (Photo provided by BLACK MAGIC SARSAI)
In addition to its fashionable exterior, the select shop offers as many as 25 fun items to experience and purchase, including a reduced-part paper camera, a reduced-tipping glass, and a reduced-boredom Refreshing Ice Cube Tray. It also sells Sarsa-shaped handmade cookies and Refreshing Der’s limited-edition cool summer flavors among other cute snacks and drinks — all very playful.
BLACK MAGIC SARSAI launched its sugar-reduced “Refreshing Der” version in a minimalist black-and-white design (Photo / BLACK MAGIC SARSAI)
The venue features a Refreshing Der beverage bar that offers special mixed drinks and light meals, and also uses “Refreshing” ice cubes to create a fun, refreshing vibe.
On-site select items include an exclusive “Refreshing” ice cube mold that you can only get here.
The exterior of the BLACK MAGIC SARSAI select pop-up store is simple, refreshing, and full of design sense, attracting people passing by to stop for photos and selfies — it’s expected to become a popular IG check-in spot.
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