By / MOOK Scenic Spots Family Editorial Team, compiled and reported
The Sparrow Hotel recently launched its new milk foam hand-shaken drink brand “Sparrow Drinks,” focusing on refreshing milk foam series products, making its official debut in the hand-shaken tea market. To expand its business territory, the Sparrow Hotel planned the dining model and operational direction of the new milk foam hand-shaken drink brand “Sparrow Drinks.” After more than a month of trial operation, it officially held an exquisite and cozy opening party on June 29, making its public debut.
The unique packaging design and storefront appearance of Sparrow Drinks attract consumers to take photos for social media. (Photo / MOOK Scenic Spots Family Zhang Yingying, the same below)
“Sparrow Drinks” features a series of milk foam drinks, with its exclusive milk foam made from fresh cream, enhanced with Parmesan cheese for added flavor, and balanced with the saltiness of sea salt to neutralize the sweetness. After being whipped for 14 seconds and set for 18 seconds, a touch of lemon is brushed on to give the foam a refreshing summer vibe.
The large sparrow and yellow color scheme at the store entrance leave a deep impression on passersby.
The operator stated that “Sparrow Drinks” is a brand-new attempt, hoping to operate and expand with a solid and steady pace, and is very confident in the milk foam series. Customers can share fun photos of their milk mustaches formed by foam after drinking the milk foam tea.
In addition to take-away drinks, there is also a seating area for those who want to sit and relax for a while.
Drinking the milk foam tea at a 45-degree angle and taking a big sip to create a cute milk mustache on your upper lip is the correct way to enjoy it. This also aims to promote the “Milk Mustache Movement,” which represents an attitude of “enjoying the moment and not fearing different looks.” Even with a milk mustache after drinking, it’s still super stylish.
In addition to drinks, Sparrow Drinks’ exclusively developed snacks are perfect for pairing with tea.
Additionally, Check Café Sparrow Coffee, located at the same spot, is also a coffee shop worth visiting. It inherits the hotel’s fashionable style, featuring a strong Loft industrial design in the café, with spacious space and glass windows giving off a strong New York street graffiti vibe.
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