2018 Starbucks Coffee Journey Special Exhibition – Limited-Edition Coffee & Instagrammable Spots Coffee Lovers Can’t Miss

Text by MOOK Scenic Spots Editorial Team   Photos provided by Starbucks

The “2018 Starbucks Coffee Journey Special Exhibition” will open at Taipei Huashan 1914 Creative Park on July 11 (Wednesday). Now in its fifth year, the Starbucks Coffee Journey Special Exhibition has attracted nearly 250,000 visitors since its inception in 2014. This year’s exhibition centers around the theme “Coffee Inspires Your Life,” exploring the relationship between “coffee and people.” The renovation of an old warehouse features lattice structures, while the entrance is adorned with ferns and plants commonly found at high altitudes in Taiwan’s mountains, evoking the vibrant jungle atmosphere of the island.

The exhibition area is divided into four major themes: Coffee Journey, Flavor Voyage, Home Moments, and Outdoor Explorations. Among them, the Starbucks coffee bar exhibit area will, for the first time, publicly showcase the latte art and brewing competitions through a dual-bar setup, attracting many Starbucks fans to experience it firsthand. The coffee bar is designed with the concept of wooden pallets—each pallet representing a path in one’s journey, encouraging people to keep moving forward, while the wood brings a rustic and warm feel. Additionally, Starbucks Taiwan invited several local lifestyle artisans and Black Apron coffee masters to discuss the coffee lifestyle from various perspectives. Over 33 consecutive days across the four exhibition zones, the Coffee Journey offers a comprehensive exploration of coffee quality, flavor, and lifestyle.

Starbucks Taiwan stated that in recent years, the coffee market has increasingly focused on coffee bean origins, single-origin varieties, and ethical sourcing. Consumers are becoming more curious about where their drinks come from and are showing a growing desire to learn about the knowledge behind their coffee. This has been a key message communicated by the Starbucks Coffee Journey Special Exhibition over the past five years—Farm To Cup, the journey from coffee origin to your cup. Through accessible storytelling, the exhibition builds a vivid and captivating coffee wonderland. This year, the focus expands to include participation from professionals in music, food & beverage, architecture, floral design, and more, creating a creative atmosphere that connects coffee with imagination.

In addition, to allow customers to taste unique, rare, and precious specialty coffee beans from around the world, and experience the different flavors brought out by various brewing methods, the exhibition has launched a limited Coffee Journey Coffee Experience Set, offering a chance to explore diverse brewing styles and their distinct flavor profiles all in one go.

Besides the Coffee Journey Coffee Experience Set, there are also three exclusive beverages available only at the exhibition: “Reserve Malt Snow Cold Brew,” “Nitro Cold Brew Fleur,” and “Cool Summer Brewed Beer,” along with over 30 types of Starbucks Coffee Journey merchandise. These include the exclusively launched compact pour-over travel set, black electric gooseneck pour-over kettle, Coffee Journey T-shirts, and three types of souvenir cards. Consumers interested in learning about coffee brewing and tasting can take this opportunity to engage in close conversations with professional Black Apron coffee masters, exchange insights on savoring coffee, and co-create their own unique coffee lifestyle—from gaining coffee knowledge and experiencing taste layers to embracing a persistent and extended attitude toward life.