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Naomi Watanabe’s PUNYUS makes a flash appearance in Taiwan — xiaolongbao-inspired fashion showcases Taiwanese STYLE

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — The fashion brand PUNYUS, launched by next-generation trendsetter and celebrity Naomi Watanabe, is making a flash appearance in Taiwan. Naomi Watanabe breaks the rule that fashion icons must be tall and slim — her curvy figure has won favor with Japanese fashion magazines,...

Text by MOOK Scenic Spots House, compiled and reported

The fashion brand PUNYUS, launched by next-generation trendsetter and celebrity Naomi Watanabe, is making a flash appearance in Taiwan. Naomi Watanabe breaks the rule that fashion icons must be tall and slim — her curvy figure has won favor with Japanese fashion magazines, becoming an iconic figure in fashion.

The PUNYUS pop-up store will only be open until September 30. (Photo / PUNYUS, the same below)

PUNYUS (プニュズ) is a brand supervised by popular Japanese female celebrity Naomi Watanabe. PUNYUS symbolizes female empowerment — free and boundless, especially with its use of oversized cuts, extra-large OVERSIZE styles, and clashing patterns that all express a lively and individualistic style.

The xiaolongbao print not only showcases Taiwanese characteristics but also reflects Naomi Watanabe’s love for Taiwan.

Naomi Watanabe loves Taiwan very much and even spent part of her childhood living there. As the brand director of the Japanese brand “PUNYUS” (プニュズ), it was only natural that she would think of Taiwan for her first overseas store. On September 5, Naomi Watanabe came to Taiwan to meet fans (the original date of September 4 was postponed due to a typhoon), wearing a Taiwan-exclusive xiaolongbao-print top that exuded strong Taiwanese style.

Naomi Watanabe takes a photo with lucky fans during her visit to Taiwan. (Photo / minnie7538)

【Info】
PUNYUS POP UP STORE
Location: No. 11, Songshou Road, Taipei City
1F, A11 Building, Shin Kong Mitsukoshi Taipei Xinyi New World (near the back entrance)
Business hours: 11:00 – 21:30
 
※ Shopping offers
1. Customers who shop between September 4 and September 30 may have the chance to receive a mysterious small gift
2. All purchases, regardless of amount, come with one free Monster Strike collaboration sticker (limited quantity, while supplies last)

Chicken cutlets come in eight colors too — a trending Taiwanese snack even Japanese people are chasing

》https://www.mook.com.tw/article.php?op=articleinfo&articleid=18751

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