Text by MOOK Scenic Spots Home, compiled and reported
Many customers rushed to shop before the closure, with clearance sales offering discounts of up to 65%. Forever21 employees also mentioned that they were not previously informed of the official closing date, and that they would need to complete the sorting of merchandise at the Xinyi store before the company would issue the formal documentation required for resignation.
With major fast fashion brands from Japan, Korea, Europe, and the U.S. aggressively entering Taipei’s busy shopping districts, competition has become intense. Despite having a large sales floor area of 650 ping, the actual customer draw has been limited, and the rent burden is heavy. The closure of the Forever21 Xinyi branch hints at the challenges of operating in the fast fashion industry. There are also reports suggesting that Forever21 may be pulling out of the Taiwanese market, with the Zhongxiao East Road store also at risk of closing, much to the disappointment of fans and customers who love the brand’s fashion style.