The ripple effect sparked by A Bite of China has only just begun. Not only are seasoned foodies tempted to order ingredients online, many are also embarking on "foodie tours" by following the show's clues. Travel agencies naturally won’t let this "cake" slip away—recently, many have been planning to launch "foodie tour" routes, incorporating local specialty food tastings while keeping the prices of standard group tours unchanged.
youmezz's Weibo post