Unlike regular sports, cycling emphasizes leisure. Riders are travelers chasing beautiful landscapes and adventurers seeking challenges.
Bicycles have become fashionable sporting goods, which ties in with young people’s adventurous nature. According to Liu Feng, manager of the Decathlon bike flagship store in Dongguan, the number of cycling enthusiasts in Dongguan is no less than 50,000. As early as 2006, cycling became a popular sport in Dongguan. Cycling enthusiasts call themselves "bike friends." They own professional gear such as tight-fitting cycling suits, helmets, and high-end bikes. They enjoy going on group rides spanning hundreds of kilometers. To some, they may seem like show-offs, but many successful Dongguan business owners in their 40s are also part of this community.
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