The NORTHLAND brand was established in 1973 in the province of Steiermark, Austria. The majesty of the Alps and the elegance of the Danube inspired the brand’s Austrian outdoor ethos, which centers on comfort and freedom. Over 40 years of development, NORTHLAND has grown from a specialized outdoor brand dedicated to extreme climbing and mountaineering into a comprehensive outdoor pioneer spanning sports, urban leisure, and more. Its consistent focus on consumer needs and commitment to ensuring product quality through professional alpine testing have been key factors in NORTHLAND’s success in over 38 countries worldwide.
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