On October 12, Peng Shih-pang, Chairman of AVIS Taiwan, announced the official introduction of the brand-new 2013 Ford Mustang at the Hanover Equestrian Club event, making it the flagship model of the AVIS Prestige premium fleet.
In automotive history, the Ford Mustang is undoubtedly a legendary chapter. Since its launch in 1962, the Ford Mustang has spanned half a century. With its muscular, classic wild styling and powerful performance, it has captured the hearts of car enthusiasts and secured its iconic status in the automotive world for nearly 50 years. For many fans, the Ford Mustang represents a classic piece of American culture—not just a symbol of Ford, but also a childhood dream for many, an extension of a carefree lifestyle, and an attitude of living freely on one's own terms.
To deliver an enhanced car rental experience, AVIS Taiwan—the only international car rental brand in Taiwan—has officially launched the globally synchronized AVIS Prestige premium fleet service, introducing 20 striking 2013 limited-edition Ford Mustangs as the flagship models of the premium fleet, aiming to provide customers with an even better rental experience. It is reported that AVIS Taiwan will continue to collaborate with other brands in the future, gradually offering a range of luxury models for customers to rent.
Since officially launching operations in Taiwan in June, AVIS Taiwan has upheld the innovative spirit of “We Try Harder,” continuously providing customers with high-quality, one-stop global car rental services that connect seamlessly across regions. It has already established a flagship service station near Taoyuan Airport to offer convenient vehicle rental services for incoming travelers. By the end of this year, AVIS Taiwan plans to complete the setup of rental counters across Taiwan, delivering top-tier international car rental services tailored to both local and visiting customers.
About AVIS Car Rental:
AVIS is one of the world’s leading car rental brands, with over 5,200 locations in more than 165 countries. With a long-standing history, AVIS has consistently been committed to innovation in the car rental industry and service excellence, making it one of the most customer-loyal premium brands globally. AVIS is a part of Avis Budget Group, Inc. (NASDAQ: CAR), operating under global licensing agreements.