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Explorer Wang Feng Performs "The Brave Heart"

Published: 2026-09-24 👁 100 views
Last updated 2026-09-24 — On October 24, TOREAD Explorer, the leading brand of outdoor sports equipment in China, joined forces with its new brand ambassador Wang Feng to release the brand's new slogan, "Explorer – The Brave Heart," at the company’s headquarters. This significant collaboration marks the first cross-industry partnership between a leading outdoor brand and a rock music superstar, and signals Explorer's entry into a brand-new era.
TOREAD Explorer Partners with Wang Feng to Unveil New Brand Slogan

 

    On October 24, TOREAD Explorer, the leading brand of outdoor sports equipment in China, together with its new brand ambassador Wang Feng, announced the brand’s new slogan, “Explorer – The Brave Heart,” at the company’s headquarters. This landmark collaboration represents the first crossover between a top-tier outdoor brand and a legendary rock musician, heralding a new chapter for the Explorer brand.

 

 

At the media sharing event, Wang Feng, who had just attended the celebration of the program "The Voice of China," spoke passionately about his understanding of the concept of “bravery.” He also expressed high expectations for this meaningful collaboration with the leading outdoor brand. Wang said, “‘The Brave Heart’ is the best interpretation of my musical pursuit and the brand philosophy of Explorer. Our spirits align perfectly. Be a little braver, and you get closer to your dreams. I hope to join hands with the Explorer brand as a brave explorer.”

 

As a “pioneer” in China’s rock music scene, Wang Feng has always stayed true to his dream of rock music, using poetic melodies to express life insights, shouting out the purity and meaning of life, and inspiring people with deep thoughts and vitality. In his music, we can feel the blossoming of life in spring, the presence of freedom and bravery, the persistence in beliefs, and the most authentic self—this resonates perfectly with the spirit of the Explorer brand, embodying the very essence of its ethos. The song “The Brave Heart” is a fitting portrayal of Wang Feng’s character and musical journey, and also a perfect reflection of the Explorer brand’s vision for the future and its courage to explore.

 

At the launch event, Wang Feng presented the handwritten lyrics of “The Brave Heart” to Mr. Sheng Faqiang, Chairman of Explorer, and received a special gift from the brand—the historically significant “Explorer High-Altitude Snowfield Tent.” This tent accompanied Ms. Wang Jing, co-founder of Explorer and renowned mountaineer, to the summit of Mount Everest in 2010, and in 2012, it went with her and mountaineer Russell Brice along with the world-class high-altitude expedition team Himalayan Experience to the summit of Makalu. The exchange of the lyric manuscript and the snowfield tent symbolizes the joint journey of bravery that Wang Feng and the Explorer brand are embarking on together.

 

 

Wang Feng and Explorer Chairman Sheng Faqiang Exchange Gifts

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