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The China Outdoor Fashion and Sports Goods Market Development Report will be released at ISPO BEIJING.

Published: 2026-09-25 👁 100 views
Last updated 2026-09-25 — On March 1, 2013, the third day of the ISPO BEIJING exhibition, the 2013 ISPO Sports Industry Forum will be held in Meeting Room E-232 of the Exhibition Area at the National Convention Center, discussing the current development status of China's sports industry with the audience. The golden decade of the traditional sports industry has passed, while the sports fashion industry, represented by outdoor sports, is thriving and has become...

 

    On March 1, 2013, the third day of the ISPO BEIJING exhibition, the 2013 ISPO Sports Industry Forum will be held in Meeting Room E-232 of the Exhibition Area at the National Convention Center, discussing the current development status of China's sports industry.

    The golden decade of the traditional sports industry has passed, while the sports fashion industry, represented by outdoor sports, is thriving and has become a market that footwear and apparel dealers are paying close attention to and actively entering. Has China's outdoor sports market continued its rapid expansion in 2012, or has it already entered a phase of rational development? The forum will present the "2012 China Outdoor Fashion and Sports Goods Market Development Report" and the "2012 China Outdoor Goods Annual Report," which will review the development trends of the outdoor sports market over the past year using statistical data.
    Can traditional sports brands make a comeback amid declining trends? How can local brands become globally favored worldwide brands? The founder of the JanSport brand will share the secrets to the brand's success.
    Faced with an unprecedentedly complex retail market, how do you choose which brands to operate, and how do you push products to the forefront of the market? Retail experts from major sporting goods retailers will join you in a brainstorming session to explore these questions together.
    2013 ISPO Sports Industry Forum Schedule
    Date: Friday, March 1, 2013
    Venue: Meeting Room E-232, Exhibition Area, National Convention Center (No. 7 Tianchen East Road, Chaoyang District, Beijing)
    09:30 – 09:55 Welcome Remarks
    Mr. Werner Haizmann
    (President of FEDAS, the European Retailers Association; President of VDS, the German Retailers Association)
    10:00 – 10:50 Release of the "2012 Annual Outdoor Brand Department Store Business Report"
    Mr. Li Libao (Head of the Statistics Department, China National Commercial Information Center)
    10:50 – 12:00 Key Strategies for Becoming a Global Brand
    Mr. Skip Yowell (Founder of the American JanSport Brand)
    13:30 – 14:20 Release of the "2012 China Outdoor Goods Annual Report"
    Mr. Li Changfa (Deputy Secretary-General, Outdoor Products Branch, China Textile Commercial Association)
    14:20 – 15:20 New Trends in China's Sports Retail Channels
    Mr. Hermann (Author of the Hermann China Retail Weibo account with 130,000 followers)
    15:20 – 16:00 New Developments in the Sports Retail Environment in the Digital Age
    Mr. Scott Oben (Greater China Director, Dalian Dapin Architectural Design Consulting Company)
    16:00 – 17:00 Themed Discussion
    Invited guests may include representatives from Intersports, SaiBiao Sports, Sanfo Outdoor, Topsports, and Shenge Shoes.
    Seating is limited; please reserve your seat in advance.
    Reservation inquiries:
    Mr. Zhou Yang
    Messe Munich (Shanghai) Co., Ltd.
    Phone: 021-2020 5559
    Email: zhou.yang@mmi-shanghai.com
 
 

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