On February 28, 2013, the "7th China Outdoor Annual Golden Rhino Awards" ceremony, jointly organized by Outdoor Adventure Magazine, ISPO BEIJING, and the well-known outdoor brand THE NORTH FACE, successfully concluded at the Beijing National Convention Center. At the awards ceremony, prominent figures from the outdoor industry gathered together under a dazzling spotlight to witness the 2012 highest honors in Chinese outdoor being bestowed. The event received sponsorship support from brands such as Gore-Tex, CORDURA, SUUNTO, and BLACK DIAMOND.
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Appendix: Award Description
BEST CLIMBING EVENT
This award recognizes self-propelled climbing activities participated in by Chinese climbers who demonstrate the most exploratory spirit and pioneering qualities in annual climbing endeavors. We uphold efficient, clean, and safe alpine-style climbing methods and encourage groundbreaking ascents such as first ascents and new routes.
Best Exploration Activity BEST EXPLORATION ACTIVITY
This award recognizes adventure activities that involve purposeful exploration and investigation of unknown or uncharted territories, including elements of scientific inquiry, carried out by civilian explorers.
Annual Breakthrough BREAKTHROUGH OF THE YEAR
This award is given to individuals or groups who have achieved a breakthrough or made significant progress in a single project within the field of outdoor sports and exploration.
GORE-TEX Best Public Welfare and Environmental Protection Spirit
This award was established to recognize efforts that promote environmental protection and public welfare activities in the outdoor field, thereby enhancing the overall environmental awareness and public welfare ethos of the outdoor community.
Best Backpacker
This award is given to those who fully embody the spirit of independence and freedom in travel, and who hold a certain appeal within the backpacking and independent travel community.
BEST OUTDOOR ACTIVITY
This award is presented to outdoor events that demonstrate outstanding planning and execution, and have a significant positive impact on outdoor enthusiasts.
Best Photo BEST PHOTOGRAPH
This award is presented to photographers who focus on themes such as outdoor adventure, exploration, and environmental protection, and who demonstrate a professional spirit and pioneering mindset. Their photography and DV works should showcase outstanding achievements and a distinctive style.
Best Publication BEST PUBLICATION
This award is presented to outstanding original publications on themes such as outdoor activities, exploration, environmental protection, and travel culture.Promoting books with the universal values of an active and positive lifestyle and gentle, natural humanistic care.
BEST OUTDOOR COMMUNICATION
This award is given to promoters of outdoor concepts, recognizing organizations and media that firmly spread the outdoor spirit and healthy lifestyle to the public, making unremitting efforts and contributions.
CORDURA OUTDOOR PERSON OF THE YEAR
The awards are established to recognize individuals in the outdoor field this year for their spirit of exploration, aiming to promote a positive outdoor sports philosophy and elevate the overall level of the outdoor community.
BEST OUTDOOR WOMAN
Women who have achieved outstanding results in outdoor exploration.