Fashion Show – New Product Display
Green Light:Are you expanding into new sales channels on your own, or relying on partners?
Polarstar:We will work with a closely partnered company. Polarstar will authorize a firm that specializes in e-commerce.
Green Light:In 2013, which areas will Polarstar focus on more in terms of fabric, technology, color schemes, and product design? What kind of surprises can outdoor enthusiasts expect? What are your plans?
Polarstar:This year, we will pay special attention to these aspects. In terms of fabric selection, we will place greater emphasis on combining functionality with fashion. For cuts and fits, we will design different styles tailored to various environments, user groups, and outdoor activities. In terms of fashion, we aim to stay close to everyday life, making traditional outdoor gear more stylish and colorful. Regarding colors, we will focus more on the harmony between humans and nature, incorporating natural hues into our products.
Green Light:What special arrangements have been made for the Polarstar booth this time? Which themes will be highlighted?
Polarstar:The promotional theme for 2013 is “Beyond Boundaries.” This theme conveys to consumers the idea that people tired of urban life can venture into nature, reconnect with it, and rejuvenate their weary minds and bodies. After this period of “transcendence” and a short-lived “indulgence” in nature, they can return to daily life with renewed energy.