On March 26, 2013, Lonsdale (Dragon Lion Dale)'s "Start Your Journey" Fashion Outdoor New Product Launch and 2013 Autumn/Winter Order Fair successfully concluded at Hangzhou Taihu Lake Holiday Hotel.
Compared to the previous season’s order fair, the products showcased this time have made significant progress. Over the course of the four-day event, Lonsdale presented a rich variety of novel and stylish 2013 autumn/winter new arrivals, offering distributors an extensive and abundant selection in both product categories and styles. Within the framework of the Golive, Beaklive, and Prolive series, the coherence of the clothing lines has been strengthened, and the range of products has become more comprehensive. The footwear category saw a substantial increase, with over 150 models across seven series including hiking, trekking, camping, and stream tracing. Accessories have also matured significantly, now fully covering items such as belts, wallets, sleeping bags, tents, and camping gear.
With its innovative brand concept, excellent products, reasonable pricing, and effective ordering guidance, the order fair achieved more orders. Compared year-on-year, the order volume increased by 50%, realizing a double breakthrough in both order quantity and value—far exceeding expectations and presenting an encouraging outlook. Lonsdale is once again making a strong start.